by Laurie Sullivan
Twitter and social media have become the water coolers, spitting out data on ads during Super Bowl XLIV. While most football fans munched on chips and salsa Sunday night watching the Saints battle the Colts for the championship, marketers and ad agency executives monitored the Web for chatter. ... Read the whole story >>Social Media
by Laurie Sullivan
Networked Insights plans to announce this week several features in its SocialSense platform that should give marketers more insight into chatter across social media channels. The benefits range from tighter integration with Twitter and Quantcast, to date-range analysis, and trending based on insights and keyword tag clouds. ... Read the whole story >>
by Mark Walsh
With 400 million active users worldwide, it's hardly surprising that Facebook would be the best option for retailers trying to reach consumers via online social networking sites. More than half of all online shoppers use Facebook, and among those shoppers who engage in social media, 81% are on Facebook. To that end,
"Get a Facebook page!" exhorts ForeSee Results, which specializes in customer satisfaction research. ... Read the whole story >>
by Gavin O'Malley
Video network Digital Broadcasting Group has integrated Datran Media's Aperture digital audience measurement technology across its platform, the companies announced Monday. DBG's agency and brand clients will now have access to Aperture's data-driven audience measurement platform, and reporting and analytics capabilities. ... Read the whole story >>
by Gavin O'Malley
Wieden+Kennedy on Monday named Iain Tait as its new global interactive executive creative director. Tait joins Dan Wieden and John Jay, executive creative directors, and chief operating officer Dave Luhr, on the global management team that oversees all seven of the W+K network offices. ... Read the whole story >>
by Wendy Davis
A group of consumers in California can proceed with their false advertising lawsuit against broadband satellite provider HughesNet for allegedly delivering Web connections at lower-than-advertised speeds, a court has ruled. U.S. District Court Judge Samuel Conti in the northern district of California rejected HughesNet's argument that its advertised speeds were "puffery," or obvious exaggerations. ... Read the whole story >>
by Gavin O'Malley
Following a renegotiation of an existing ad placement partnership, Facebook will no longer run Microsoft display ads on its popular social network. The two companies, have, however, expanded their search partnership, which is obviously good news for Microsoft's search engine Bing. ... Read the whole story >>Email
by David Goetzl
In a year when many marketing firms struggled, Constant Contact saw a nearly 50% revenue increase and increased its staff. And the company -- which advertises heavily on radio -- said the results surprised it. ... Read the whole story >> |
Point-of-View
by Conor Brady
When design criteria were initially established in 2000, Web designers and developers were limited by implementation and technology, modeling web experiences after the print medium. ... More Recent Most Read Stories
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