Phil Gripton, Managing Director of bigmouthmedia, says "These statistics - the most detailed yet available - show that while an increasing number of companies are embracing social media, many are struggling to effectively manage their engagement and are consequently failing to make the most of a potentially enormous opportunity."
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Millinnial Hispanics 
Posted by Jack Loechner on Dec 23, 8:52 PM
Part of a Pew Research Center series of reports exploring the behaviors, values and opinions of the teens and twenty-somethings that make up the Millennial Generation, reports that Hispanics are the largest and youngest minority group in the United States. One- in-five schoolchildren is Hispanic. One-in-four newborns is Hispanic.

Never before in this country's history has a minority ethnic group made up so large a share of the youngest Americans. This report takes an in-depth look at Hispanics who are ages 16 to 25, a phase of life when young people make choices that, for better and worse, set their path to adulthood.
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Between Bah And Humbug Are My Favorite Things 
Posted by Jack Loechner on Dec 22, 5:01 PM
The time between Thanksgiving and the New Year is a special time, filled with family, friends, songs and holiday cheer. But mixed in with all of this comes the stress of spending too much money, having to deal with crowded shopping malls and listening to the same old Holiday songs, usually all occurring at the same time.

According to the results of The Harris Poll November 2 and 11, 2009 by Harris Interactive, the one thing people most look forward to in the holiday season is spending time with family and friends (62%).
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Online Holiday Spending Pushing Records 
Posted by Jack Loechner on Dec 21, 4:57 PM
A new comScore survey reported that, for holiday season retail e-commerce spending for the first 41 days of the November - December 2009 holiday season. $19.9 billion has been spent online, marking a 3% increase versus the corresponding days last year. The most recent week saw above average online spending growth of 4% versus year ago, as two individual days surpassed $800 million in spending, led by Thursday, Dec. 10, with $852 million.
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Facebook is College Students' GoTo 
Posted by Jack Loechner on Dec 18, 8:49 PM
According to research by Anderson Analytics, Facebook is not only the overwhelming favorite social networking site (SNS) among college students, it may rapidly become the only SNS that matters. Facebook is found to be the "coolest network" by far among students with over 300,000,000 Facebook active users, half of whom return to the site every day.

Among seven leading social networking sites ranked by college students in the Anderson Analytics 2009-2010 GenX2Z American College Student Survey conducted this fall, Facebook was viewed as "cool" by 82% of males and 90% of females. All other SNS' were deemed "lame" by significant percentages of both male and female collegiate users. MySpace' the granddaddy of SNS'' was considered "lame" by the largest (31%) portion of college students.
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"Pay Per View" Means What Americans Want To Watch 
Posted by Jack Loechner on Dec 17, 8:42 PM
According to a new Synovate study on which media are the most effective in targeting Americans and their daily media habits, Americans can't live without the internet, want to see advertisements that are innovative, and are open to new technologies that monitor their media usage if privacy is maintained.

Steve Garton, Executive Director of Synovate's media research group, said, "... understanding the media channels that are important in consumers' everyday lives, marketers can derive valuable insights on where consumers are the most receptive to marketing communications."
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TV Ads, WOM Top Sources For Video Viewing Choice 
Posted by Jack Loechner on Dec 16, 8:39 PM
According to the findings of a new Knowledge Networks report, How People Use Video Navigation, about the ways in which people learn about and ultimately decide to watch video on TV, television ads are the most important source for discovering new programs and deciding what to watch on TV, with verbal word of mouth coming in second for discovery, and third for decision making (behind interactive program guides).
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Percent of Blogging Seniors Only 1/10 of a Point Behind Teens 
Posted by Jack Loechner on Dec 15, 8:36 PM
According to the NielsenWire Online, while people 65 and older still make up less than 10% of the active Internet universe, in the last five years their number has increased by more than 55 percent, from 11.3 million active users in November 2004 to 17.5 million in November 2009. Among people 65+, the increase of women online in the last five years has outpaced the growth of men by 6 percentage points.
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Thanksgiving Travelers Drove Close and Stayed With Family 
Posted by Jack Loechner on Dec 14, 8:24 PM
In a snapshot poll taken in the three days leading up to the American Thanksgiving break, Ipsos Marketing's travel and tourism division found that 19% of Americans planned to travel out of town this Thanksgiving, which was down slightly from the number who traveled for Thanksgiving in 2008. Even though Thanksgiving is one of the most important travel periods of the year, a large majority of Americans are not Thanksgiving travelers, as 78% didn't travel last Thanksgiving and 79% had no plans to travel this Thanksgiving.
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