| Marketing Daily Issues
for February 2010 |
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Marketing Daily - Wednesday, Feb 10, 2010
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Multiple Dynamics Drive Hormel Umbrella Campaign by Karlene Lukovitz
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Facebook, Victoria's Secret Big With Online Shoppers by Sarah Mahoney
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Tech Firms Lead In Media Value Measure by Aaron Baar
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Return On Objective Key In Sports Partnerships by Karl Greenberg
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24 Hour Fitness Effort Builds On Olympics by Karl Greenberg
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Simmons Asks Consumers To 'Tweet For Sleep' by Tanya Irwin
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M&T Bank Offers Customized Checking Bonus
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Coke Launches NASCAR 'Track Walks'
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McD's U.S. Sales Dip 0.7%, Global Up 2.6%
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Staples Kicks Off New Product Eco-Challenge
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Lakers' Odom In PowerBar TV Spot
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Who Buys Car Wax?
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Marketing Daily - Tuesday, Feb 9, 2010
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ANA: Fewer Foresee Death Of TV Spot In Decade by Aaron Baar
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Super Bowl Ball Now In Marketers' Hands by Karl Greenberg
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Most Meaningful: Snickers. Least: GoDaddy by Karl Greenberg
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Private-Label Growth Outpacing Brands by Karlene Lukovitz
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Dunkin' Contest Kicks Off 60th Anniversary by Tanya Irwin
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Ford Partners With PBS For Black History Month
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Ram Truck Re-Ups With Raminator
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Toyota Pulls ABC TV Ads
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Mintel Predicts Banking Changes
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Sun Life Financial Scores Big During Super Bowl
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Hess Launches Giveaway For East Coasters
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No Logo Is Bad Logo Commentary by James R. Gregory
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My Valentine's Day Love Letter Commentary by Cliff Medney
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Marketing Daily - Monday, Feb 8, 2010
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Jones Supports Jobs For African Women by Tanya Irwin
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EarthGrains 'Plots To Save The Earth' by Karlene Lukovitz
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Kraft, Animal Planet In Lunchables Promotion by Aaron Baar
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Acura Gets Design-Conscious For ZDX by Karl Greenberg
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Cars.com Launches Mobile Shopping Application by Karl Greenberg
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Saints Shine, Snickers Scores And Bud Disappoints by Sarah Mahoney
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Michigan's Travel Campaign Shows ROI
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Old Spice, NASCAR's Stewart Auction Towels
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IHOP Benefits Children's Miracle Network
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Nissan U.S. Marketing Leadership Changes
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Real Brand Opportunities In A Virtual Economy Commentary by Jennifer Bartlett
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Marketing Daily - Friday, Feb 5, 2010
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NPD: Restaurant Unit Counts Down Slightly by Karlene Lukovitz
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Ritz TV Spot Gets Play During NYSE Tailgating Party by Karlene Lukovitz
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EA Teams Up With Doritos For Bowl Promo by Aaron Baar
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Nike's Jordan Debuts Air Jordan 2010 by Tanya Irwin
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Juiced In January, Stores Raise Forecasts by Sarah Mahoney
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Kia's Marketing VP Dishes On Bowl Strategy by Karl Greenberg
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InterContinental Jumps On Hilton's Loyalty Leap by Karl Greenberg
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Penney To Unveil Cindy Crawford Jewelry Line by Sarah Mahoney
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Avon Reports Sales Gain On Ad Spend Hike
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Progressive Launches Mobile Web Site
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Honda Tells Dealers To Steer Clear Of Toyota
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Ford Turns On Radio With New Offer
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It's Time Managers Free Creativity Commentary by Bob Deutsch
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Countdown To The Super Bowl
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Marketing Daily - Thursday, Feb 4, 2010
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Polo Ready To Take Victory Laps In Vancouver by Sarah Mahoney
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New Belgium Brewing Gets 'Hopped Up' by Karlene Lukovitz
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Toys Do Talking In Kia's First Bowl Spot by Karl Greenberg
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Audi Back In Bowl, This Time With Laughs by Karl Greenberg
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Verizon Embarks On Interactive TV For Olympics by David Goetzl
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Costco Names New President; Sinegal Still CEO
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Report: More Toyota Woes? Prius Brakes Being Probed
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New Spot Invites People To Dance Away Arthritis
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Whole Foods Looks To Break Cheesy Record
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New York City Gets Behind The Oscars
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Toyota Bouncing Back: Edmunds.com
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Subway Contest Benefits Food Banks
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Wal-Mart Lays Off 300 Corporate Workers
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The New Normal: It's About Value And Values Commentary by Carl Anderson
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Building Online Communities For Insight, Advocacy Commentary by Aliza Freud
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Countdown To The Super Bowl
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Marketing Daily - Wednesday, Feb 3, 2010
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Bridgestone Readies Ads For Super Bowl by Karl Greenberg
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Jim Beam Thanks Troops Via VIP Contest by Karlene Lukovitz
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EA Games Books Heavy TV Ad Schedule by Aaron Baar
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NRF Valentine's Day Forecast: Lovers Lose by Sarah Mahoney
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Coke Zero Enters 'Bracketville' Via Contest by Tanya Irwin
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Deals Expand Chrysler's Licensing Program by Karl Greenberg
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Correction: Edible Arrangements
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Milyoni Launches Super Bowl Throwdown FB Page
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Miami Tourism Bureau Backs Haiti Relief Effort
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3 Musketeers Intros Truffle Crisp Bar
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Email & Social: An Online Tango Of Sorts Commentary by Erick Mott
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Hey, Go Daddy: Your Strategy is Showing Commentary by Aaron Baar
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Countdown To The Super Bowl
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Marketing Daily - Tuesday, Feb 2, 2010
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Fur Flies: Activists Hope To Spark Nutria Sales by Sarah Mahoney
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Taco Bell Super Bowl Efforts Feature ... NBA Legend by Karlene Lukovitz
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Firm Finds Brands Power Financial Performance by Aaron Baar
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7-Eleven Gives Back With Cup Campaign by Tanya Irwin
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Edmunds: Toyota's January Sales Tanked by Karl Greenberg
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Ford Warriors In Pink Links To 'Valentine's Day'
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Cupid Cuts Back Two Years In A Row
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Banquet Meals Offer Cash Prizes
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Wal-Mart Offers Super Bowl Packages
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Visa Brings Campaign To Life In N.Y.
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AT&T Launches Site For Black History Month
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Middle-Aged Super Bowl Showing Its Paunch Commentary by Steve Lundin
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The Competition Swoops In Commentary by Karl Greenberg
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Countdown To The Super Bowl
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Marketing Daily - Monday, Feb 1, 2010
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Study Finds Convenience Key For Young Diners by Karlene Lukovitz
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Toyota's Loss Of Rep Is Stuck In 'Drive' by Karl Greenberg
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Jeep Launches Ads During Winter X Games by Karl Greenberg
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Survey: By 2012, 3/4 Of U.S. Will Have HDTV by Aaron Baar
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Callaway To Sponsor Super Bowl Pre-Game Show by Sarah Mahoney
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FTC's Focus Re Privacy Issues Emerging by Karlene Lukovitz
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More Restaurants Are Helping Haitians
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Jaguar To Celebrate 75th At Events, Races
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Edible Arrangements Debuts National TV Ads
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2K Sports Dangles $1M In MLB Game Contest
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5 Feisty Guerrilla Marketing Ideas For '0h 10' Commentary by Drew Neisser
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Countdown To The Super Bowl
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