When Virtual Playgrounds Collide With The Mom Next Door, Marketers Win
Posted by Maria Bailey on Feb 3, 9:30 AM
Word of mouth marketing is still alive and well in the offline world even though marketers have shifted their attention in recent days. The most successful marketers in the future will be those that identify the right mom influencer for their brand and facilitate bringing her online playground into her physical neighborhood.
» 3 Comments
Facebook Is Fertile Ground
Posted by Kevin Burke on Jan 27, 11:26 AM
Facebook is fertile ground for marketers to engage mothers and drive sales, but communication must be on moms' terms. While they don't have time for brands that don't get it, they embrace the brands that play by their rules.
» 8 Comments
Moms Want Tools, Not Toys
Posted by Tina Sharkey on Jan 20, 10:27 AM
Today's moms don't blame themselves when technology doesn't work, they blame the brand. Tech companies who take the time to understand mom and build products that empower her will earn a very powerful fan with a whole lot of friends.
» 4 Comments
Responsible Blogging And FTC Guidelines
Posted by Stacy DeBroff on Jan 13, 12:18 PM
While we laud the FTC for promoting transparency and any potential bias, their first change-up of the guidelines fall short. Here's why.
» 2 Comments
New Year, New Trends
Posted by Maria Bailey on Jan 6, 9:48 AM
January presents the opportunity to evaluate the goals of the year past, test new initiatives in the coming year and re-evaluate insights of their target market. When it comes to mothers, I've tracked consumer behaviors that the team at BSM Media feels will lead to the "Mom Marketing Trends of 2010."
» 4 Comments
Passion + Engagement = Crowd-sourcing
Posted by Maryanne Conlin on Dec 30, 10:57 AM
What started with an email I sent to a green mom-blogger group suggesting one of their more prominent members enter the video contest turned into a crowd-sourced social media plan that included Twitter domination of the contest hashtag; a pro bono tweet-up by a well-known green marketing organization; 75-plus blog posts and mentions; and endorsements for their candidate garnered from top Mom blogger sites.
» 2 Comments
The Nightmare Before Christmas
Posted by Jens Bachem on Dec 23, 10:19 AM
How can brands ensure they're not just another item on a never-ending list, but the must-buy gift for Christmas?
» 1 Comments
Exploring The Sense Of Isolation
Posted by Tracey Hope-Ross on Dec 16, 9:52 AM
Brands should focus on providing Moms with opportunities for connectivity, both online and offline, rather than just information, expertise or coupons. Tactics such as forming Mom ambassador programs offer them significant opportunities to build relationships and leads them to effusively thank the brand for bringing them together.
» 1 Comments
Grab Them And Keep Them In 3 Short Steps
Posted by Adam Boyden on Dec 9, 10:26 AM
For businesses looking to engage and retain consumers, considering the strategies and tools that mom-run businesses are using is a wise investment of time and resources.
» 1 Comments
I Love Twitter.
You Should, Too
Posted by Maria Bailey on Dec 2, 8:22 AM
I tweeted 13,000 followers to ask them, "What would you tell marketers about using Twitter when marketing to moms?" This is what they said.
» 6 Comments
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- Maria Bailey is CEO of BSM Media, www.bsmmedia.com and author of "Marketing to Moms," "Trillion Dollar Moms" and "Mom 3.0: Marketing With Today's Mothers." She is also Host of MomTalkRadio, www.momtalkradio, co-Founder of Newbaby.com, MomTv.com and BlueSuitMom.com. For more than a decade, Maria and BSM Media have connected brands around the globe with the mom market. Contact her at Maria@bsmmedia.com or follower her on Twitter @momtalkradio. Follow her on Twitter @ MariaBailey or reach her here.
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