Maclaren And The Recall
Posted by Danielle Smith on Nov 18, 12:06 PM
Looking for just a little more proof that social media can spread its tentacles far and wide -- and get results by engaging both moms and brands? Simply Google or Twitter Search "MacLaren Stroller Recall."
» 4 Comments
5 Mom-Centric Web Design Trends
Posted by Tiffany Jonas on Nov 11, 3:14 PM
A possible trend we see on the horizon for mom-centric websites is the use of transparent effects, which can evoke both the softness associated with babies and the new sophistication associated with today's affluent moms.
» 3 Comments
Capturing Mom's Holiday Shopping Dollars
Posted by Maria Bailey on Nov 4, 2:05 PM
Moms with older children expect to spend more than last year. This is good news for marketers and brands with the right marketing plans in place to capture holiday sales.
» Comments
Gt Conectd 2 The WM
Posted by Howard Goldberg on Oct 28, 12:47 PM
One out of three households has two incomes. This implies that full-time employment is a necessity and/or desire for many Moms. In simple economic terms, it also means she has more household budget to spend. Don't forget about her.
» 5 Comments
Help Them Make Friends
Posted by Stacy DeBroff on Oct 21, 10:15 AM
Moms of all ages are lonely and use the Internet to form new friendships based on shared interests, life events, and parenting support.
» 5 Comments
Bloggers Make It 'Real' -- Offline
Posted by Stephanie Azzarone on Oct 14, 12:39 PM
In recent years, the term "social" has undergone some redefinition. Once a description for a live event or an outgoing person, it became the nomenclature for what appeared to be the opposite -- a virtual experience, where traditional "sociability" was tossed out the window. Now, it's beginning to shift back -- all of which suggests that one way or the other, moms will find a means to connect with each other.
» 4 Comments
WIIFM: Keeping Up With Moms
Posted by Stephanie Piche on Oct 7, 8:47 AM
Looking beyond the social revolution, going mobile is the next frontier for those seeking to engage with the mom on the go. Two key things that women are utilizing mobile web access and apps for: shopping and social networking.
» Comments
Social Media Moms: A Worthwhile Investment
Posted by Kim Moldofsky on Sep 30, 12:57 PM
Many moms who entered the social space for personal reasons now stay for professional ones. As they take their social media careers to the next level they have the skills to help you do the same with your branded online efforts.
» 10 Comments
How To Market To The Digital Mom
Posted by Tracey Hope-Ross on Sep 23, 7:58 AM
As social circles flow and gain traction online, they shift offline, influencing WOM recommendations among Moms, family members, friends and even strangers in a continuous and exponential process. Here are three proven methods for brands to successfully leverage powerful WOM among Moms.
» 6 Comments
A New Generation Demands Marketing 2.0
Posted by Maria Bailey on Sep 16, 12:06 PM
Aside from the age-specific information and products they desire, their use of Facebook, video and networking sites have created a more homogenous multi-generation of mothers. However, this new generation demands a new generation of marketing with unique characteristics, benchmarks and tactics. Here are just a few to consider.
» 6 Comments
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