Build A Word-Of-Mouth Campaign
Posted by Jose Villa on Nov 5, 2:41 PM
While the exact approach to driving product trials and word of mouth activity in the Hispanic market will vary depending on the particulars of each product, company and industry, there are some general guidelines that can be used as an effective framework. Let's start by looking at driving trial product consumption.
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Beyond Acculturation II
Posted by Lauren Romero on Oct 29, 9:01 AM
Now, marketing to Latinos gets beyond language to consider "retro-acculturation" and cultural "swirl," taking Latino-relevant marketing into the demographic future.
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Multicultural, Global And Mobile: Western Union
Posted by Joe Kutchera on Oct 22, 11:44 AM
"Thomas Friedman's 'The World Is Flat' epitomizes Western Union," CMO Gail Galuppo says. "Borders are truly fading. We have to understand consumers around the world." Its numbers reflect that. Western Union had revenue of $5.3 billion from consumers in 15,000 ethnic corridors around the world.
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Social Comes Naturally To The Peer-Driven
Posted by Katherine O'Hara on Oct 15, 7:50 AM
While few marketers proactively target ethnic minorities, even fewer connect through social media. This translates into a wealth of opportunities for those that can identify meaningful ways to connect.
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Implications Of Yahoo Microsoft Search Deal
Posted by Lee Vann on Oct 8, 9:17 AM
Yahoo and Microsoft's recently announced a search partnership where Microsoft's newest search engine, Bing.com, will power Yahoo's search functions while Yahoo handles ad sales. The deal will not be fully consummated until some point in 2010, but it is important to understand the ramifications for the Hispanic online market today.
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Build A Community Online
Posted by Jose Villa on Oct 1, 9:40 AM
Building a Hispanic online community involves shifting how most marketers think about their trade. First, you do not "launch" a social media campaign - you begin a social media effort. The difference sounds subtle, but it's not.
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$40B In Cross-Border Latino Retail Revenue
Posted by Joe Kutchera on Sep 24, 10:57 AM
As the penetration rates of digital media increase, Mexican consumers will have more tools at their fingertips to compare prices online, enabling them to plan and rationalize trips to the U.S. based upon price or tax savings.
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Mobile Ads Rise In Argentina
Posted by Matthew Garlick and Chris Brassington on Sep 17, 11:03 AM
As mobile Internet usage continues to grow in Argentina and Latin America, more consumers will be using their handsets to access information and interact with brands. This will present smart marketers with even more opportunities to reach consumers. Are you ready?
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Online Publishers Get Social
Posted by Lee Vann on Sep 10, 11:36 AM
I recently had the opportunity to chat with Kevin Conroy, president of Univision Interactive Media, and Mark Lopez, COO of Terra Networks, about the current state of the Hispanic online market and how the each company is responding to the fact that Hispanics are extremely engaged with social media.
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Look To Family Healthcare
Posted by Cynthia Nelson on Sep 3, 1:09 PM
With over 25% of births in the U.S to Spanish-speaking parents, these children are going to be 100% bilingual, which is a great asset for our country. And, while having a multi-lingual population is a competitive advantage, we must also ensure that this population is healthy.
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