To Bundle Or Unbundle? That Is The Question
Posted by Diane Mermigas on Mar 9, 9:54 AM
The latest retrans fee rift between Walt Disney's WABC-TV and Cablevision, as well as Viacom yanking popular shows from Hulu over ad revenue-sharing, strengthens the argument for a la carte content.
» 3 Comments
Merger Mystery: What Will A Combined NBC/Comcast Be?
Posted by Diane Mermigas on Feb 26, 9:19 AM
Sen. Al Franken isn't joking around when it comes to Comcast buying a controlling interest in NBCU to form one of the world's most powerful media conglomerates. But what form will this entity take?
» 6 Comments
TV Broadcasters Need To Get Real: Adjust Ad Forecasts
Posted by Diane Mermigas on Feb 19, 3:33 PM
Television broadcasters need to stop partying like it was 2006 and adjust to their new reality. Improved advertising forecasts are not what they seem. Economic duress is not going away.
» Comments
Digital Blueprint For Success: Interactivity
Posted by Diane Mermigas on Dec 18, 12:41 PM
Acting on trends reshaping media will be more important than contemplating them in 2010. Propelled by an improving economy and mainstream digital adoption, the new year is time for companies to take a deep dive into interactivity.
» 3 Comments
Social Media Is the New Mass Media
Posted by Diane Mermigas on Dec 11, 12:11 AM
Social media and interactive consumers will take the lead in transforming the multi-screen media landscape in 2010. Facebook and Twitter are the most powerful forces in digital media today.
» 13 Comments
Comcast/NBCU: Broadcast Wanes, Interactive Ad Push Soars
Posted by Diane Mermigas on Dec 5, 11:35 PM
Advertising is not a big part of the proposed Comcast NBCU merger -- yet. The road to revenue growth is paved with interactive ad riches, but how long will it take to ramp up?
» Comments
Sagan: TV Survival Means Hyper-Local Online Video
Posted by Diane Mermigas on Nov 25, 11:38 PM
Broadcasters are about to experience the equivalent of the Big Bang, warns Akamai Technologies CEO Paul Sagan, a broadcast and cable veteran whose company facilitates more than one-fifth of the world's Web traffic.
» 2 Comments
Huffington Post Increases Advertising, Revenue Streams
Posted by Diane Mermigas on Nov 20, 11:27 PM
Arianna Huffington says she will not charge consumers for content, and that The Huffington Post will rely on interactive advertising and other applications to pay the bills. Over the next year, The Huffington Post will roll out new formats allowing advertisers and users to interact and exchange information.
» Comments
Publicis Chief: No Free Digital Media
Posted by Diane Mermigas on Nov 16, 5:12 PM
Advertising will not pay the freight for digital media, like it has for newspapers and television, as it morphs into an interactive experience riveted on transactions, according to Publicis Groupe Chairman and CEO Maurice Levy.
» 3 Comments
Cable As Catalyst For Future Profits
Posted by Diane Mermigas on Nov 6, 6:58 PM
Cable networks are a sweet spot in a media industry struggling to find its financial footing. They are driving conglomerates earnings as well as richly priced deals, and will be a growth vehicle for branded content across all digital platforms.
» 1 Comments
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