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Cable As Catalyst For Future Profits 

Cable networks are a sweet spot in a media industry struggling to find its financial footing. They are driving conglomerates earnings as well as richly priced deals, and will be a growth vehicle for branded content across all digital platforms.
» Comments

AOL, Yahoo Could Be Smart Buys For Savvy Giant 

The unintended consequences of Yahoo and AOL repositioning themselves as online content companies and magnets for television advertisers is that they will be targets for acquisition or strategic partnerships in an improving economy.
» 1 Comments

TV Futures: Charging For Online Shows 

Hulu's online video platform may be a success with the masses, but it will have to begin charging for at least some of its content if it doesn't want to destroy the $185 billion television ecosystem it draws from.
» 1 Comments

Broadcast Nets Should Program Digital Risks 

A case can be made just a month into the new TV season that the Big 4 networks are not taking enough strategic risk to ameliorate the continuing erosion of ad revenues, audiences and content economics. It's not an option: It's do or die.
» Comments

5 Factors That Will Determine Future Ad Spend 

Some optimistic ad forecasts have been made in a vacuum, without taking into account the headwinds of real 17.5% unemployment, retailers' jagged recovery, media's struggling digital paradigm and the overall free-fall in ad spending. Advertising's gradual upturn will not be business as usual.


» 5 Comments

Comcast-NBCU Merger Spells Big-Time Change Everywhere 

Comcast's bid to co-own NBC Universal is a grab for digital content dominance that will trigger influential paid models, force a revamp of broadcast television and spawn a new wave of media deals.


» 3 Comments

Iger's Screen Test: Disney Film Goes Digital  

Walt Disney CEO Bob Iger is likely to couple the appointment of a new studio chief with new initiatives and changes aimed at reinventing the film business for the digital age.


» Comments

Wounded Peacock: GE Debates Selling, Spinning NBCU 

General Electric's pending decision to retain total or partial ownership of NBC Universal could hinge on radical changes to its weakest financial links, including its ad-dependent NBC broadcast network and TV stations.


» Comments

Media Forecasters Struggle With Valuing The Future 

With the 2010 budgeting process begun, analysts have to decide how much ad spending will eventually come back, and where those dollars will land.
» Comments

Digital: Integration Now, Integration Forever 

When the executives at Razorfish, an ad agency "born digital," peer into their crystal balls, they see thing like universal screens, ubiquitous devices and consumer e-dentities becoming realities within the next five years.
» 1 Comments

DIANE MERMIGAS


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