Cable As Catalyst For Future Profits
Posted by Diane Mermigas on Nov 6, 6:58 PM
Cable networks are a sweet spot in a media industry struggling to find its financial footing. They are driving conglomerates earnings as well as richly priced deals, and will be a growth vehicle for branded content across all digital platforms.
» Comments
AOL, Yahoo Could Be Smart Buys For Savvy Giant
Posted by Diane Mermigas on Oct 30, 6:59 PM
The unintended consequences of Yahoo and AOL repositioning themselves as online content companies and magnets for television advertisers is that they will be targets for acquisition or strategic partnerships in an improving economy.
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TV Futures: Charging For Online Shows
Posted by Diane Mermigas on Oct 23, 11:28 PM
Hulu's online video platform may be a success with the masses, but it will have to begin charging for at least some of its content if it doesn't want to destroy the $185 billion television ecosystem it draws from.
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Broadcast Nets Should Program Digital Risks
Posted by Diane Mermigas on Oct 16, 11:53 PM
A case can be made just a month into the new TV season that the Big 4 networks are not taking enough strategic risk to ameliorate the continuing erosion of ad revenues, audiences and content economics. It's not an option: It's do or die.
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5 Factors That Will Determine Future Ad Spend
Posted by Diane Mermigas on Oct 9, 10:46 AM
Some optimistic ad forecasts have been made in a vacuum, without taking into account the headwinds of real 17.5% unemployment, retailers' jagged recovery, media's struggling digital paradigm and the overall free-fall in ad spending. Advertising's gradual upturn will not be business as usual.
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Comcast-NBCU Merger Spells Big-Time Change Everywhere
Posted by Diane Mermigas on Oct 5, 3:29 PM
Comcast's bid to co-own NBC Universal is a grab for digital content dominance that will trigger influential paid models, force a revamp of broadcast television and spawn a new wave of media deals.
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Iger's Screen Test: Disney Film Goes Digital
Posted by Diane Mermigas on Sep 25, 11:16 PM
Walt Disney CEO Bob Iger is likely to couple the appointment of a new studio chief with new initiatives and changes aimed at reinventing the film business for the digital age.
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Wounded Peacock: GE Debates Selling, Spinning NBCU
Posted by Diane Mermigas on Sep 18, 11:52 PM
General Electric's pending decision to retain total or partial ownership of NBC Universal could hinge on radical changes to its weakest financial links, including its ad-dependent NBC broadcast network and TV stations.
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Media Forecasters Struggle With Valuing The Future
Posted by Diane Mermigas on Sep 11, 5:56 PM
With the 2010 budgeting process begun, analysts have to decide how much ad spending will eventually come back, and where those dollars will land.
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Digital: Integration Now, Integration Forever
Posted by Diane Mermigas on Sep 4, 7:24 PM
When the executives at Razorfish, an ad agency "born digital," peer into their crystal balls, they see thing like universal screens, ubiquitous devices and consumer e-dentities becoming realities within the next five years.
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