Search Extension
Posted by Matt Greitzer on Nov 6, 1:36 PM
We are closing in on the end of 2009, and if this year is anything like years past (Q4 2008 aside), we should soon see advertisers asking for advice on smart ways to spend incremental budgets before year-end. If you are a retailer, you'll have no problem identifying qualified search marketing opportunities for incremental spending. But for advertisers in most other categories, the economics and scale for search marketing in the holiday period are not necessarily improved. For some categories like travel, for example, the fourth quarter is a seasonally weak time period. If your search campaign is fully scaled, what are the next most efficient opportunities you can explore?
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SIS Sneak Peak: Selling Search to the C-Suite
Posted by Gord Hotchkiss on Nov 5, 1:58 PM
In just under one month, we'll be gathering on the frosty ski hills of Park City, Utah for the Search Insider Summit. Between now and then, I'll give you a sneak preview of some of the main topic areas we'll be tackling in the meeting rooms of the Silver Lake Chateau. Today: How do you sell search to the C-Suite?
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More On: Everything I Need to Know About Business I Learned From Google
Posted by Aaron Goldman on Nov 4, 9:33 AM
OK, kids. Class is back in session. Once again, we're studying business lessons learned from Google. As you'll recall, last time we covered these five Google-isms: 1. Innovate or die. 2. Automate or die. 3. Tap the long tail. 4. Keep your head in the cloud. 5. Don't scare users. Today, we'll discuss numbers six through eight. So get those pens and papers ready...
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Infectious And Contagious: Two Keys To Viral Marketing
Posted by Kaila Colbin on Nov 3, 8:30 AM
How many times has a client come to you and said, "I want a campaign that's going to go viral!"? If I had a nickel... I'm not knocking the desire for a campaign to go viral. It's just that, well, it's kind of stating the obvious. It's like saying, "I want my business to be really successful!" or "I want a product that people are going to love!" The critical question is, what makes viral viral?
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Don't Fall Into The ROI Trap
Posted by Steve Baldwin on Nov 2, 8:17 PM
Nobody's arguing that SEM (both in its paid and organic subspecialties) can deliver ROI. But viewing ROI as a primary and exclusive goal for your organization's search campaigns is dangerously myopic. Here's why.
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Microsoft + Yahoo = Win for Google
Posted by Todd Friesen on Oct 30, 2:08 PM
Last week I had a very interesting phone call with the Department of Justice and the Washington State Attorney General's office. It was all part of the ongoing investigation into the pending Yahoo/Microsoft deal. For about 90 minutes a handful of lawyers asked me what I thought of the deal and how SEO worked from the agency side and from the client side. It was a very intense 90 minutes that forced me to really think through this whole deal for several days prior to the call. I think it's a terrible idea that will be really bad for everybody except Microsoft. Funny how Microsoft is involved in a deal like that, eh?
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In Search of Usefulness
Posted by Gord Hotchkiss on Oct 29, 10:29 AM
A few years ago, I interviewed usability expert Jakob Nielsen about where search might go in the future. He shared an interesting insight:"I think there is a tendency now for a lot of not very useful results to be dredged up that happen to be very popular, like Wikipedia and various blogs. They're not going to be very useful or substantial to people who are trying to solve problems."
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A Big Week For Real-Time And Social Search
Posted by Rob Garner on Oct 28, 3:42 PM
Last week, both Bing and Google announced that they have made deals with Twitter to access and utilize data in their mainstream results. These deals are significant events, in the sense that a real human social layer is now in play with crawler-based algorithms. So in addition to my long string of recent blog posts about real-time social search, here are some additional thoughts on what these deals mean to searchers, marketers, and the advancement of search and social as a whole.
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'Find The Kitchen': Your New Online Marketing Mantra
Posted by Kaila Colbin on Oct 27, 3:40 PM
We've all been there. You go to a party at someone's house. The owner of the home has lovingly arranged the living room, dusting off all her old folding chairs and setting up a variety of cozy nooks to foster heart-to-heart chats. And yet, for some reason, nobody wants to hang out there. Instead, they're all in the kitchen: close to the beer, the sink, and the top-up of guacamole.
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Global 'Momentness' (Brought To You By Microsoft)
Posted by Derek Gordon on Oct 26, 7:07 AM
This was surprising to me: when I picked up the new Dan Brown book (well, actually, downloaded it to the Kindle app on my iPhone), and began reading, a central plot point emerged involving a keyword search. A keyword search.
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