Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily
Daily Feed> Email Daily Feed> Search Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Dec 2 Search Insider Summit (Utah) Dec 6 Email Insider Summit (Utah) Jan 11 OMMA Agency of the Year (NYC) Jan 12 MEDIA Agency of the Year (NYC) Jan 26 OMMA Social (San Francisco) Jan 27 OMMA Performance (SF) Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 15 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL)
Recently Concluded Events
Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA) Sep 23 Creative Media Awards (NYC) Sep 23 The Future Of Media (NYC) Sep 22 Online All Stars (NYC) Sep 21 OMMA Awards (NYC) Sep 21 MediaPost Live at Advertising Week All-Access (NYC) Sep 21 OMMA Global New York (NYC)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 OMMA Agency of the Year 2010 MEDIA Agency of the Year
2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year 2009 OMMA Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT

TOOLS
Baking In The Privacy Issue 

Who really owns the privacy relationship with users? Increasingly, most players in the ad technology game are recognizing how much of the debate over personal profiling and tracking is going to come down to sheer communication skills.
» 2 Comments

Why Is Adoption Rate Low For Google's BT Service? 

It's been nearly eight months since Google announced a behavioral targeting service, which it calls "interest-based" ad targeting. It gathers information about consumers that traverse Web sites across the search engine's massive AdSense network of independent sites.

Google left it up to the individual sites whether or not to participate, but stipulates to do so, publishers must provide new disclosure in their privacy policy and a link to Google's privacy policy. Estimates by Jim Brock, founder of PrivacyChoice, and a former Yahoo senior vice president, suggest about 25% of AdSense sites serve targeted ads.
» Comments

CFOs Don't Click 

B2B content has always been a tough nut to crack when it comes to ad networking. By its very nature, trade publishing has a highly targeted and highly qualified audience that has often paid off handsomely in print. Your endemic advertisers realized incredible efficiencies by allying their brands and messaging with your content, and in many trade categories there were only one or two venues in which to reach that target. One veteran of the b2b biz told me recently that in the good old days of trade publishing, "all you had to do was roll out of bed in the morning and you could make a ton of money."
» 1 Comments

What's It Like To Be A True Marketing Geek? John Nardone Knows 

John Nardone, CEO of [x+1], describes himself as a "marketing geek" who became addicted to the "thrill of innovation." As part of the Internet in the early days, many of his projects were the first of their kind. According to Nardone, "I put the first video ad on the Internet, and the first ad online with sound."
» 2 Comments

The Value Of The New Machine 

One person who has strong views about the way ad networking environments are evolving is Rich Frankel, president of Rocket Fuel, the ad technology platform that combines multiple targeting approaches. Frankel was part of the team that built Yahoo's behavioral targeting network, so he has been around the block and seen the ad technology stack develop in recent years. For Frankel, the process of planning and executing online is perhaps too complicated for humans. He is a big believer in the role algorithms and automation will play in digital advertising's future.
» 3 Comments

BT Thrives In Economic Downturn  

Thank goodness for the economic downturn. Sounds crazy, right? But without tighter ad budgets, marketers might not have realized the importance of quantifying ad campaigns as quickly as they did. Perhaps that realization also fueled investments in companies with the technology to target marketing and advertising campaigns. In one example of how the recession has been kind to companies focused on behavioral targeting, AudienceScience earlier this week reported securing $20 million in venture capital funding.
» 2 Comments

The Return Of Opt-Out Man: Chaos Before Clarity? 

As the public profile of online behavioral targeting rises, the search for consumer-friendly ways of addressing the technology, privacy and opt-out procedures accelerates as well. Multiple projects seem to be running in parallel. The IAB is working on standardized ad labeling, explanatory language and procedures that content providers and ad networks can deploy. A number of moving pieces are involved in making this system work, we are told, but some elements are being tested with consumers now. I keep hearing that we will see some evidence of this project on sites and in ads sometime early next year.
» 2 Comments

Virgin Tries On TagMan Container Technology For Size 

After fielding numerous emails about Web page tag containers that feed real-time data into dashboards, I went back to TagMan to get the scoop. TagMan cofounder Jonathan Baron tells me Virgin Atlantic is testing the company's container that can hold everything from behavioral targeting tags to analytics. Although unconfirmed by Virgin, Baron says the plan will take the technology live across 25 Virgin Atlantic Web sites worldwide on Nov. 4.
» Comments

Asking The Right Privacy Questions 

Ask anyone whether he or she wants advertising wrapped around a TV show, slipped atop a Web page or crammed into massive blocks of radio air-time, and the answer is now, and always has been, a resounding, "no." And yet we live in and buy into a mediaverse that remains supported fundamentally by the practices we say we don't like. If such surveys of consumer attitudes towards advertising are to be believed, then Americans immerse themselves in experiences and environments that on some level they resent because of the horrors of advertising. What are we to make of such anomalies? Are the attitudes towards advertising actually more subtle than a simple blunt question about it reveals? Are there any questions a surveyor could ask that would get us closer to the consumer ambivalence about marketing messages?
» 5 Comments

Dashboards Combining Analytics, Behavioral Targeting, Marketing Data 

Marketers have been searching for ways to improve data collection an management since discovering the Internet holds promise for online advertising and behavioral targeting. Some of those promises are found in casual conversations. So, I keep my ear to the ground. And when I hear a company's chairman talk about an industry in need of a specific technology, an application to solve the need is likely on the way.
» 1 Comments

AUTHORS

ARCHIVES

RECENT VIDEOS

ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2009 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com