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Facebook: Friend Or Potential Freak-Out?  
Posted by Kara Trivunovic on Feb 4, 1:48 PM
I have come to terms with the fact that not everyone's intentions are as honest as mine when it comes to Facebook (or anything on the Web, for that matter). When it comes to marketers using Facebook as a vehicle for communicating with customers, we need to be smarter than my creepy middle school vice principal who found me on Facebook -- only to pursue a line of seriously inappropriate, personal questions. But this is the reality of the world we are trying to navigate.
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It's Not ALL About ROI 
Posted by Morgan Stewart on Feb 3, 11:52 AM
54% of marketers plan to increase email budgets in 2010. Another 43% plan to keep their email marketing budgets the same, leaving only 3% that will decrease spending on email. So yes, our expertise will be in demand for the foreseeable future. Questions about how and why budgets are being reallocated are more intriguing.
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The Most Oopsy-Prone Elements Of Email Marketing 
Posted by Chad White on Feb 2, 10:26 AM
As an industry, we can learn a lot from the mistakes of our peers. That's the spirit in which I publish the Oopsy Hall of Fame each year. This year's inductees demonstrated several weak points in our collective email processes....
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Fishy Business 
Posted by Mike Bloxham on Feb 1, 12:57 PM
My encounter with the Maine Department of Inland Fisheries and Wildlife has troubling repercussions for the email industry.
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Your Newest Challenge: Mastering The Small Screen 
Posted by Loren McDonald on Jan 28, 3:36 PM
Thank you, Steve Jobs, for giving me the perfect news peg for my Email Insider column this week. With the unveiling on Jan. 27 of the iPad, Apple introduces yet another game-changing (in my humble opinion) portable device and platform that will both challenge email marketers and make their jobs a little easier as well.
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Email Campaigns Bloom With Social Media 
Posted by Neil Berman on Jan 27, 2:17 PM
Pepsi recently became one of the first companies to pull its Super Bowl ad spend and redirect it to social media. Breaking a 23-year tradition, Pepsi instead will invest in a social media campaign called the "Pepsi Refresh Project." Reading news like this, it's easy to think that social media is choking off all marketing efforts. Truth is, for email marketers, social media is one of the most useful tools available to make campaigns bloom with more targeted, relevant and successful emails.
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How Did I Get Here? Let's Talk Landing Pages 
Posted by Darrah MacLean on Jan 26, 10:34 AM
Whether you send your subscriber to a customized landing page, a search result page or a single product page, it's extremely important to think strategically about what the customer is hoping to find and how you can best deliver that experience. Merchandising a landing page should follow the same organizing philosophy that you would apply to the selling floor in a brick-and-mortar store.
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Hierarchy Of Optimization 
Posted by David Baker on Jan 25, 3:01 PM
As Abraham Lincoln said, "I walk slowly, but I don't walk backwards." We've made amazing strides in the email and marketing automation space with regard to our strategic thinking, technology advances and how we link disparate technologies to solve problems -- but have organizations followed our lead? Looking back over the years, I find there is a natural progression to how people use email and the relative complexity of implementing ideas and the costs/risks and ROI of these activities
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The Email Humanitarian Effort 
Posted by Kara Trivunovic on Jan 21, 10:22 PM
What happened in Haiti is devastating on so many levels, and you can't venture far from your favorite media channel without hearing updates and news. Generosity and support are pouring in around the world, and some email marketers are using their email marketing communications for this humanitarian effort. Kudos to you for recognizing that every email you send doesn't have to include a coupon or a discount. Sometimes, more brand equity can be derived from what you do and how you leverage your marketing spend during these times.
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