New York
Posted by Norman Schreiber on Nov 4, 3:04 PM
On Oct. 14, Bruce Wasserstein -- CEO of Lazard. Ltd. and owner of New York magazine -- died suddenly. The event had the makings of a classic New York article: Financier-Owner Dies! What's Next For New York Magazine? Speculation about the magazine's future did appear. Callous? Perhaps! Downright ghoulish? Maybe. But, hey, this is publishing and this is New York! You got a problem with that?
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The Ring
Posted by William J. McGee on Oct 29, 3:32 PM
The Ring has a long and varied history dating back to 1922. For a while the magazine was published by Bert Sugar, a colorful cigar-chomper generally regarded as the dean of boxing writers and a man who could have been created by Damon Runyon. But today's version of the mag has no such pedigree; a company owned by the slick entrepreneur Oscar De La Hoya now publishes The Ring.Which raises the question: Can someone who oversees a stable of dozens of contending athletes publish a successful and unbiased magazine devoted to that sport?
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Tennis
Posted by Fern Siegel on Oct 21, 1:32 PM
Tennis magazine has streamlined its design -- and so has cover boy John McEnroe. Known for his killer volleys, as well as his abusive on-court behavior, the bad boy has turned 50. He's gained some maturity and perspective, now able to pace himself and see tennis as "entertainment." But he still loves the game -- and for those who share his passion, Tennis is their user-friendly ticket to tips, gear and star profiles.
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Billboard
Posted by William J. McGee on Oct 16, 1:34 PM
Billboard dates back to 1894, but it's a huge understatement to note the magazine has seen quite a few changes since it began as a trade publication for the billboard advertising biz. Like Variety, Billboard does double duty as a trade pub and a consumer mag at once. But Variety is endlessly entertaining, even for those who aren't entertainers. Billboard can be tough to slog through if you don't make your living in the music business.
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Sky
Posted by Tanya Irwin on Oct 9, 2:47 PM
I was really glad that I'd stocked up on magazines before boarding a flight on Spirit Airlines back in August. Sadly, their inflight magazine has gone the way of complimentary beverages and free luggage checking. Not so for Delta's Sky. The slick 160-page October issue would rival any general interest publication out there. The magazine contradicts current niche publishing trends. Think about it, it's potentially in the hands of 5.2 million people each month during Delta flights. While it's impossible to be all things to all people, Sky takes a pretty good stab at it.
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Maine
Posted by Fern Siegel on Oct 2, 12:04 PM
The launch issue of New England's newest regional pub dresses up nice. First, because any non-food mag that celebrates pie on the cover is a keeper. Yap all you want about a state's "distinctive cultural landscape," but if you don't understand the hierarchy of baked goods, I doubt you'll appreciate the virtue of making wine in a former dairy barn in Warren. Or that Grain Surfboards in York crafts its wooden boards by hand.
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Bookmarks
Posted by William J. McGee on Sep 25, 1:41 PM
Wow, even the letters are interesting in Bookmarks. That tagline -- "For Everyone Who Hasn't Read Everything" -- seems to attract the best and the brightest. A previous column on "Books I Didn't Finish" generates a whole page of responses in the September-October issue (admittedly, I have to add myself to the list for "Love in the Time of Cholera.") And one reader even expands the dialogue to include "Books I Finished but Wish I Hadn't."
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Outside
Posted by Tanya Irwin on Sep 10, 6:14 PM
Back in 1978, a letter in Outside's first issue stated that the magazine was "dedicated to covering the people, sports and activities, politics, art, literature, and hardware of the outdoors." The magazine is driven by the search for innovative ways to connect people to the world outdoors. Those goals are definitely being met if the current issue is any indication. Even dedicated couch potatoes can delight in living vicariously through first-person accounts of such activities as rollerblading around Paris or biking in the Single Speed World Championships, a decidedly different mountain bike "race" where it's not unusual to see competitors in "Helga" wigs, fishnets, feather boas or wearing nothing except cotton briefs.
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The Bark
Posted by William J. McGee on Sep 2, 4:16 PM
That cover shot of Rocky on the July/August issue tells all you need to know: The Bark is about celebrating all matters canine. Of course, there's nothing unusual about a magazine devoted to a specific animal, or to any specialized topic for that matter. What makes The Bark somewhat rare, though, is that even those without a love for furry friends could find something compelling in these pages. Really.
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Afar
Posted by Fern Siegel on Aug 26, 12:49 PM
It takes chutzpah to start a travel magazine in a recession. Afar is billed as a pub for "readers who are curious." I'm curious how it will survive, though its philosophy isn't geared to the country-club crowd. Forget a focus on comfy travel and 600-thread-count sheets; the goal is meaningful experiences. "We embrace what makes each culture distinct ... and discover insights about others - and ourselves." I read this in the Founder's Note, set in print so tiny it had to be glimpsed through an electron microscope.
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