Why Ask Why When You Can Plan How
Posted by Ari Rosenberg on Feb 4, 1:30 PM
When you learn your site didn't make a buy and then report this news to your sales manager, your manager usually responds by asking, "Why?" Your sales manager must know you could not feel worse about not making the buy, but that going through this exercise of interpreting what went wrong doesn't make things better, right?
» 5 Comments
The Fox Guarding the Hen House
Posted by David Koretz on Jan 29, 11:29 AM
My latest MediaPost column attracted the ire of none other than Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB). So incensed with my accusation that many publishers abuse consumer privacy, he resorted to ad hominem attacks, going so far as to accuse me of "conning my readers." Sadly, ignoring his bluster, Mr. Rothenberg is just doing his job.
» 5 Comments
Pay Walls Are Smart Rationing: The Goldilocks Principle
Posted by Daniel Ambrose on Jan 28, 12:44 PM
Rationing has been made a dirty word in the healthcare debate. But appropriate and successful rationing has been in effect for years in the publishing world, only we haven't expressed it that way. Most of the commentary on the New York Times announcement about its so-called "metered service" set for launch in 2011 has been focused on the need to have readers pay for content online "like they do offline." Observers have all focused on whether "enough" readers will pay. But that's only half the story.
» 6 Comments
Publishers Are Committing Fraud
Posted by David Koretz on Jan 21, 11:16 AM
It has come time for someone to finally call B.S. There have been countless articles and endless claims by publishers trumpeting self-regulation as the best means for dealing with consumer privacy. Publishers claim they're in the best position to protect their users. And they are completely full of crap.<
» 12 Comments
Woe The Digital Sale: Reflections On Gift-Giving
Posted by Amy Auerbach and Jason Krebs on Jan 14, 12:52 PM
From the mailbox: Our agency mail room was a bit more busy this year than last year delivering vendors' gifts -- but ouch, my stomach still hurts from eating too many Harry & David gift towers. If I see another foil-embossed holiday card, I may lose it. Why is it that publishers have to send such lame gifts? Give me something I can use like an iTunes Giftcard. Or why can't they just make a contribution to charity? Give it to someone else who can really use something special for the holiday season. I know I seem ungrateful here, but why can't the business of giving gifts be more meaningful?
» 7 Comments
Subject: The Portals Will Perish (Eventually)
Posted by Ari Rosenberg on Jan 7, 11:50 AM
So many predictions find their way into the public airwaves at this time. It's obviously a natural time for forecasting, but I also think it's because prognosticators are as insecure as anyone else, and feel a need to prove their own value, especially at the beginning of a calendar year. So pardon my need to be human as I share this intuitive sense about the long-term future of a business sector that currently dominates our space and headlines: the Web portals.
» 10 Comments
Woe The Digital Sale: End-Of-Year Deals?
Posted by Amy Auerbach and Jason Krebs on Dec 23, 9:22 PM
An agency person says, "Here we go again. Every November I get presented lots of 'great deals,' 'amazing opportunities' and 'special offers' on media plans that of course have to start right away. Do these salespeople know that hitting THEIR sales quota is not MY primary goal?
» 1 Comments
What Should Hearst Buy?
Posted by Daniel Ambrose on Dec 11, 12:21 PM
What should a billion dollars buy? The New York media twittering classes are speculating on where Hearst might invest its rumored billion dollar war chest that is speculated to be aimed at digital media. The team at Silicon Alley Insider suggested 10 companies Hearst should buy. I say, NOT SO FAST, MY FRIENDS.
» 1 Comments
CPM Pricing is Doomed
Posted by David Koretz on Dec 11, 1:51 PM
Since it is the time of year that prognosticators attempt to predict the future, let me offer this: Within five years, CPM pricing will account for less than 20% of the total market. CPM pricing will eventually be relegated to a few hundred sites like WSJ, TechCrunch, and GQ where advertisers are willing to pay for the credibility that comes from associating with these publishing brands. The rest of us will be forced to sell on performance pricing models.
» 29 Comments
Taking Time Seems Hard To Take
Posted by Ari Rosenberg on Dec 3, 12:19 PM
As a medium, we started this decade in such an aggressive rush to prove online "worked," and we have never shed this manic positioning. So everything we do, make, and sell gets positioned as something that will work right away. We need to stand behind our innovations, but stop promising advertisers that what we do works the second they take it out of the box.
» 10 Comments
|
|
|
RSS FEEDS • PRIVACY/TERMS & CONDITIONS
SUBSCRIBE
RSS