Did you catch the contradiction there? According to the power bloggers, we should spend more time creating effective messaging, and less time measuring its effect. Of course, there is no way for us to know if our messages are effective without quantifying the revenue they generate in some way.
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Will Online Video's Ad Revenue Ever Surpass Search Advertising's ? 
Posted by Ashkan Karbasfrooshan on Feb 3, 2:56 PM
Ever since Google launched text ads and adopted the pay-per-click model, search revenue paved the way for online media's growth. Today, Google generates the bulk of its $24 billion in annual revenues from search ads. In turn, search ads account for 40% of all new-media spending. Will that ever change? It depends.
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Rewriting Apple's History 
Posted by Philip Leigh on Feb 2, 2:36 PM
As Mark Twain put it, "Very few things happen at the right time, and the rest don't happen at all. The conscientious historian will correct these defects." Normally the winners write history, but Apple's success and lofty stock price has given a number of media executives a bad case of P/E envy. They're distorting the past by accusing Apple of dictating terms of media consumption on the Internet.
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VAST 2.0 To Bring Order -- But Not The Kind We Might Think 
Posted by Bryon Evje on Feb 1, 1:55 PM
The legacy of friction that existed during the first frontier of online video may have been put on notice last November, when the Interactive Advertising Bureau released VAST 2.0, an update to the Digital Video Ad Serving Template that it created in July 2008. The video industry had been in never-ending pursuit of standards for the five or so years prior to the VAST 2.0 update. Technical and operational procedure stalled behind the frenzy to innovate. It may have been assumed that the speed to create revolutionary delivery platforms and ad systems was necessary to accommodate the oncoming big brand outlay. Of course, it's easy now to see how that speed may have actually slowed us down.
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Connected Devices Push TV Everywhere Initiatives Forward 
Posted by Matt Berry on Jan 27, 3:15 PM
Connected devices -- which include smartphones, home entertainment consoles like the Xbox 360, and now Apple's tablet, the iPad -- are everywhere. All of the above support video, and as iTunes has shown, users will pay to download movies. The rise of connected devices, and with them the pay-for-play model, represents a challenge to traditional cable broadcasters, who are making not-particularly bold choices when it comes to "TV Everywhere"-style distribution models.
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We Just Can't Boil The Video Ocean 
Posted by Michael Kokernak on Jan 26, 5:45 PM
I tend to lump video viewership into traditional "offline" and "online" buckets. My rule of thumb over the years has been that the more complex the video delivery solution, the larger the audience it serves. For instance, when watching broadcast television, the video signal is transmitted via satellite transponders, turned around onto an antenna, and fed via fiber to the cable head-end: a complex and expensive process when compared to Internet delivery.
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2010: Early Momentum For Paid Video Models 
Posted by Eric Franchi on Jan 25, 10:16 AM
With 2010 just beginning, there are several interesting themes emerging within the media space. One is the notion of paid media models: asking users to pay for media that they currently access for free, or perhaps don't have access to at all. What started as a movement by a vocal minority of a few major media companies -- most notably, News Corp. -- is now being seriously considered by entities of all types.
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For Whom The Video Tolls: Um, Actually, It's All Of Us 
Posted by Joe Mandese on Jan 22, 1:19 PM
In the 30-plus years that I've been covering the video marketplace, I don't think I've ever seen our industry as confused as it is now about what should, at first thought, be its simplest issue of all: how the people who create, package and distribute video programming plan to make money from it.
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Flash: The Death Of HTML 
Posted by Matthew Shaw on Jan 21, 12:18 PM
Quick question for all you power-marketers out there: Is Flash any good for SEO? If you answered in the negative, have I got news for you.
» 16 Comments