All Advertising Is Based On Engagement
Posted by Joe Marchese on Feb 9, 2:48 PM
I don't think one can argue that all advertising is based on engagement with audience. If no one is paying attention, even peripherally, whom are you advertising to? So why does engagement sound like a dirty word when it is uttered in digital media?
» 10 Comments
The Scrap Over Advocacy Ads
Posted by Kendall Allen on Feb 8, 3:49 PM
The Super Bowl frees us up to shamelessly marvel at bigness. Sports fans and those among us with a penchant for big shiny things look forward to the scale of its fanfare, no matter who's playing. Media economists in our midst keep their fingers on the pulse of the big buy -- noting which advertisers are doing what for the big game, and what kind of bellwether that activity might be. But, equally as timeless as all this, is our inner consumer's fascination with the big ads themselves. We expect them to be magnificent. With this year's pre-game stir prompted by CBS's handling of two ads submitted, it all adds up to big sparks.
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You Work Here, Therefore We Own You
Posted by Max Kalehoff on Feb 5, 12:10 PM
"You work here, therefore we own you." That's the modus operandi for many white-collar employee agreements, which often assert that full-time employees should not take on any freelance work. My enlightened friend Dave Balter, founder and CEO of BzzAgent, recently challenged this antiquated policy. I agree with Dave. But I would build on the notion of freelance and suggest that such inclinations are often indicative of a entrepreneurial spirit. Employers should do far more than tolerate it. They should recognize this quality as a major asset, and recruit and cultivate it, accordingly.
» 9 Comments
The PC Will Not Beat the TV For Video Ad Dollars
Posted by Dave Morgan on Feb 4, 1:23 PM
A lot of people believe that just because a growing number of folks are using their laptops and PCs to watch video, the day will come when advertising support for video on the computer screen will rival or pass video on the television screen. I am not one of those folks. Video on the PC will never beat video on the TV for ad dollars. Here's why....
» 23 Comments
'Agency Of The Future' Depends On People First
Posted by Cory Treffiletti on Feb 3, 10:43 AM
Everyone writes about the agency of the future, hypothesizing about the structure and the services they will provide, but just about everyone overlooks the fact that an agency is only as strong as the people that work there. People are what drive the relationships between clients and partners.
» 17 Comments
A Facebook Fan Isn't Your Marketing Pincushion
Posted by Joe Marchese on Feb 2, 1:55 PM
Every time someone receives a marketing message, he or she does a quick analysis: Did I get anything out of this exchange, and was it worth the inconvenience? This doesn't change with social media. So if marketers think acquiring a Facebook Fan one time gives them the right to "remarket" to people whenever they want, they are in for a very rude awakening.
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When Our Digital Memoir Is Written
Posted by Kendall Allen on Feb 1, 1:42 PM
This weekend, also following a week of iPad frenzy, I sat down with last week's New Yorker to read "Enough About Me: What does the popularity of memoirs tell us about ourselves?" by Daniel Mendelsohn. It turned my thoughts to the literally hundreds of conversations I've had with people in our industry about writing the book. That is, "the book" that is effectively our collective, exhaustive history -- the living, breathing history of the digital industry.
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Why Are Consumer Electronics Constructed So Cheaply?
Posted by Max Kalehoff on Jan 29, 1:46 PM
I'm a gadget guy. I love consumer electronics. But there's a critical flaw in the latest generation of devices: poor construction. Many devices I purchased in the late 1990s and early 2000s (and still own, believe it or not) still work like new. But it seems like everything I bought within the last four years has a lifespan of one to three years.
» 26 Comments
Opening Pandora's Box For Internet Brands
Posted by Cory Treffiletti on Jan 27, 1:53 PM
Feels like it was just a few months ago that Pandora wasn't doing so well. They weren't seeing the ad revenue they'd been shooting for and rumors were swirling wildly, but now the rumors are faded and real (good) news is taking its place!
» 1 Comments
Imagine Social Media With Good Content!
Posted by Joe Marchese on Jan 26, 2:22 PM
Imagine what social media would be like with all the best content available to be shared, consumed and, yes, monetized, wherever and whenever people want it. It's coming fast, though there's been three major roadblocks to the freeing of great content: 1. How good are the Internet's pipes (bandwidth)? 2. How good is the viewing experience (device)? 3. Can content producers make money from people viewing their content in social media (monetization)?
» 7 Comments
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