New Ad Model: Minimum Motivational Frequency
Posted by Dave Morgan on Mar 11, 2:41 PM
The next five to 10 years will bring enormous changes to the television media and advertising world. Not the least of those changes will be the development and use of new models to optimize the purchase of TV ad spots.
» 3 Comments
Are 'Crowds' Still Valuable To Brands?
Posted by Cory Treffiletti on Mar 10, 9:10 AM
Crowd-sourcing, user-generated content, consumer-generated content: these were huge buzzwords from 2004-2008. Then along came Twitter and Facebook. Social media became the darling of the moment, and crowd-sourcing became a casualty of growth. Guess what! The UGC space and crowd-sourcing are still very much alive and kicking, but the focus seems to have shifted from consumers creating the content, to their becoming a waypoint for the content as it spreads.
» 3 Comments
Social Media Will Finally Make Local Marketing Work
Posted by Joe Marchese on Mar 9, 2:49 PM
A great local Web experience has long been promised by the Internet, but very rarely delivered. However, with the rise of services like Yelp and Foursquare, and continued improvements in geo-filtering tools, it appears that local will finally live up to its potential.
» 2 Comments
Surprising Ways To Instill -- And Erode -- Confidence
Posted by Kendall Allen on Mar 8, 3:43 PM
Recently I have been thinking about the subtleties of confidence: what can instill it and what can erode it, as we encounter each other in business. There's often a counter effect, too, whereby things that might inspire confidence, don't, and things that should rattle it, actually soothe.
» 5 Comments
Marketing On The Inside
Posted by Max Kalehoff on Mar 5, 11:32 AM
Most companies spend a lot of time and money trying to market and communicate effectively to external stakeholders. But why do companies so often neglect and disrespect the inside? Sure, you'd better be effective with your external stakeholders, but aren't they dependent on the success of your internal stakeholders? The answer is yes. And highly effective organizations require internal marketing and communications on par with the outside.
» 4 Comments
Will TV Program Promotion Become A 'Point Of Sale' Business?
Posted by Dave Morgan on Mar 4, 5:39 PM
I believe that TV shows need to be promoted to target viewers as close as possible to the moment when they are deciding what to watch: increasingly, the day or the hour the show airs, and not before. This is now necessary because of a convergence (or collision) of several phenomena in the television program promotion world of today -- clutter, recency, and the power of the "last impression."
» 9 Comments
Whatever Happened To Rich Media?
Posted by Cory Treffiletti on Mar 3, 12:38 PM
For many years the rich-media space was a hotbed of activity. All the usual suspects were out in the marketplace duking it out for the top spot. Yet somewhere along the way, through consolidation and a focus on data and ad networks, they seem to have lost their luster.
» 12 Comments
No One WANTS To Watch Your Advertising
Posted by Joe Marchese on Mar 2, 5:20 PM
People tolerate advertising because they get something out of it, period. I am a little tired of hearing the argument "if it's the right ad in the right place, then people will be engaged." I am a huge fan of relevancy, but you're not going to convince me that it's possible to achieve perfect relevancy and solve the issue of advertising on the Internet.
» 14 Comments
Being Before One's Time
Posted by Kendall Allen on Mar 1, 11:49 AM
In our media environment we tend to awkwardly, equally, respect both the tried-and-true and progressiveness. But even here, we occasionally find ourselves pausing and marveling at the thing that could've been.
» 5 Comments
Does Your Firm Harness Or Stifle Passion?
Posted by Max Kalehoff on Feb 26, 9:43 AM
Passion is at once one of the most influential, misunderstood and undervalued factors that determine business success. I believe strongly in passion for a host of reasons, including its connection to purpose and competitive advantage. Passion is not addressed often enough in business, which is why I was delighted to read John Hagel's recent analysis of the subject.
» 6 Comments
|
|
|
RSS FEEDS • PRIVACY/TERMS & CONDITIONS
SUBSCRIBE
RSS