The Loss Of Apprenticeships Is A Tragedy
Posted by Max Kalehoff on Nov 20, 11:11 AM
I had breakfast earlier this week with Bug Labs CEO Peter Semmelhack, a friend who is passionate about empowering others to invent. He noted that his recent European travels underscored how apprenticeships remain a bigger part of life there versus the U.S. More important, that contrast highlighted how apprenticeships are gradually declining everywhere. While this trend is not a sudden crisis, it creates a long-term tragedy.
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Time To Eliminate Vacation Policies?
Posted by Dave Morgan on Nov 19, 8:12 PM
There was quite a stir a few months ago when an internal presentation about how Netflix manages its internal culture was leaked across the Web. Among Netflix's more unusual policies was that it does not limit the number of vacation days that its salaried employees can take. My company has been adding a number of folks lately, so the issue of vacation policy has been top of mind lately. The more we talk about it internally, the more I like the Netflix approach. Here 's why.
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A Simple Prediction For 2010
Posted by Cory Treffiletti on Nov 18, 1:47 PM
I've decided that making predictions in a climate which is so tenuous and conservative could be a futile effort.That being said, I have a sole prediction to make: next year, someone will finally bring a product to market that can prove the effect of online marketing on CPG purchases (awareness, consideration and intent) by measuring customer and/or shopper-card data.
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Understanding Social Media 2.0: The Widget Is Dead
Posted by Joe Marchese on Nov 17, 10:55 AM
The Internet was around for many years before it got its "2.0" designation. Social media has been with us for a far shorter time, and yet it has already gone through (and is still going through) a major shift that everyone in marketing and advertising must understand; maybe it's even worthy of a "2.0" designation of its own. What marketers need to understand is that the feed killed the widget. Feeds, like Facebook's news feed and Twitters status update, have made the portability of content nearly irrelevant.
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How News Spreads Today: The Media-tization Of The Big Black Phone
Posted by Kendall Allen on Nov 16, 8:42 PM
When I was a kid, a phone ringing in the middle of the night meant only one thing: breaking news. As the curious, sometimes sleepless daughter of a newspaperman, I adored the nocturnal drama. Dad would rise up, have the conversation -- and, more often than not , get dressed, jump in the car and drive into the city from our little home in Media, Pa. to the Philadelphia Inquirer newsroom.
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Caskets? Great Deals At Costco
Posted by Max Kalehoff on Nov 13, 11:06 AM
'm not easy to market to. I'm loyal to few brands. I shun most advertising. I'm a jaded consumer. (I think these qualities make me a more effective marketer.) Which is why I love Costco, the wholesale warehouse club. But the creator of my favorite retail experience may have gone too far this time.
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End The Debate: Go Ahead, Charge For Your Online Content
Posted by Dave Morgan on Nov 12, 1:26 PM
"Web communism" and "ubiquity is the new exclusivity" were among the lines being traded in a lively debate this morning between Huffington Post's Arianna Huffington and Mathias Dopfner, Chairman and CEO of Germany newspaper publisher Axel Springer. The topic: whether or not people will pay for news content online, and if news aggregation was undermining journalism. Their discussion was part of today's opening session at the Monaco Media Forum.
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Coupon Clippers Proven To Drive Incremental Sales
Posted by Cory Treffiletti on Nov 11, 1:15 PM
Digital couponing has risen dramatically in the last 12 months because consumers are more concerned with saving money than they were in recent years. According to one study that was cited recently in MediaPost and published by ICOM, one out of three consumers report using more coupons than just one year ago. About half of males 18- to 34-years-old reported comparison shopping, with as much as 38% actively searching for coupons. An economic recession can have that effect.
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The Secret Race For Permission: Facebook Vs. Google Vs. MySpace
Posted by Joe Marchese on Nov 10, 2:00 PM
There is a race going on that a lot of people don't fully understand -- but the outcome will change the way we see the Internet. It is a race to build the ultimate advertising network for online content. The weapon of choice: permission to use people's personal and social data
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Brand Velocity And Your Business Model
Posted by Kendall Allen on Nov 9, 2:54 PM
We often affirm the necessity of thoughtful consumer brand marketing that conveys and sustains the brand. So, we can't just phone it in. Further, as mindful consumer marketers, we listen to customers' demand and interests, track their influence, and examine their decision-making as we plan. We understand that arrogant or haphazard marketing, lack of attention to consumer insights, can drive a brand totally off-track, or even destroy it.
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