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'Why Y Women' 
Posted by Kristine Shine on Oct 30, 7:28 AM
Gen Y women represent a challenge to marketers. They want to be addressed as individuals, are skeptical of marketing messages and inundated by media and advertising. However, once Gen Y women have a personal connection to a brand, they become passionate advocates and ambassadors.
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Millennial Mom 101  
Posted by Brandon Evans on Oct 23, 8:16 AM
Millennial Moms have quickly become technology's early adopters, über social connectors and a powerful online voice. The implications of the changes cannot be underestimated. Brands that plan to market to Millennial Moms in the coming years will need to quickly get up to speed and stay in the loop on the latest trends, technologies and communication patterns to stay connected to their consumers.
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Don't Be Afraid To Embrace The Potential Of Halloween  
Posted by Jason Bakker on Oct 16, 9:13 AM
Youth marketers should know that Halloween for college students is always a bull market, and for a very small amount of time each year, they need look no further than the local haunts if they want to reach this demographic.
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Consider Price Sensitivity An Open Invite  
Posted by Dan Coates on Oct 9, 9:48 AM
Short handset purchase cycles and heavy inter-carrier churn will allow those who are looking to develop youth-centric mobile applications to overcome the challenges that they face today.

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The Unemployed May Be One Of Your Best Targets  
Posted by Lindsay Schutte on Oct 2, 12:49 PM
Gen Y members are the most likely to believe the economy will improve in a year. They are the least likely to cut back on products or services that support their media-centric lifestyle -- in-home entertainment such as cable, communication services such as their mobile phone, etc.

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Channel Their Energy  
Posted by Peter Dunn on Sep 18, 9:43 AM
What can be learned from network marketing? Here is a rundown of the components of multi-level marketing that you can emulate with your Gen Y audience.
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The Battle Of College Textbooks Begins Anew  
Posted by Dan Coates on Sep 11, 9:46 AM
Lack of adoption to electronic textbook format has much to do with digital rights management. Gen Y has little sympathy for the creators and owners of digital content, feeling that once it has been digitized, it's fair to share. As was the case with music, the solution to the textbook problem may be device-centric.
» 7 Comments