» 6 Comments

Green: Outdoor 
Posted by Brad Stewart on Oct 28, 10:16 AM
Whether or not green remains chic over time, it's increasingly clear that the willpower, creativity, initiative, and leadership required to indelibly entrench green into the media industry does exist.
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Code Green: This Is A Security Alert  
Posted by Greg Menken on Oct 21, 10:23 AM
Tthink beyond green when pitching green products. What other value-added propositions exist for a product or service? How can you expand your consumer base?
» 5 Comments

6 Tips For Marketing In The Clean Economy  
Posted by William Brent on Oct 14, 12:49 PM
There is interconnectedness in cleantech that does not exist in other areas of the economy, which requires maintaining unusually high levels of visibility into multiple vertical industries. Here are six keys to success.
» 1 Comments

So You Want To Be Green, Do You?  
Posted by L. Jeff Jensen on Oct 7, 8:50 AM
People have become more environmentally responsible. Companies are simply tapping into that groundswell. But to be seen as really green, companies have to put in the work, both in terms of commitment to sustainability and self-promotion.
» 3 Comments

Green: The New Black?  
Posted by Brad Stewart on Sep 30, 10:15 AM
I invite everyone to please share in the discussion forum below, or email me directly. I will focus in the next months on the most outlandish, creative, or perhaps even brilliant ideas in terms of incorporating green into traditional media. I'm hoping this exercise will create some connections with like-minded individuals, initiate some deal flow, and act as the genesis to numerous award-winning campaigns. Hopefully, then, we can prevent green from being remembered once again as merely "the new black."

» 13 Comments

The Female Side of Green  
Posted by Patti Minglin on Sep 23, 7:59 AM
In addition to making nearly 85% of all consumer purchases (on everything from autos to healthcare), a recent study from Frank About Women found that 25% of all products in a woman's shopping cart today are environmentally friendly. So what can your brand do to give women more opportunity to help the planet?

» 5 Comments

It Really Has Gone Mainstream  
Posted by Jacquelyn A. Ottman on Sep 9, 8:34 AM
In the cleaning category, it's hard to get more mainstream than Clorox. Clorox's Greenworks line is being fueled as much by its well-known brand name as it is by the same natural ingredients that characterize so many other green brands on the shelves.
» 5 Comments