Questions Reveal Much About Favorite Brands
Posted by Susan Marshall on Nov 19, 12:36 PM
This is the "public generation," and they want their intentions known. What a remarkable opportunity for marketers to learn how to best leverage what teens and young adults share.
» 1 Comments
There's A New Urban Consumer Among Us
Posted by Andre Pinard on Nov 12, 12:07 PM
In the midst of the times we are in, we as marketers need to challenge ourselves to use our power to empower these young people. Support their causes, provide platforms -- both online and offline -- that allow their voices to be heard and arm them with the necessary tools and resources to see their dreams realized and realize a powerful connection that can be forged with this large group of influentials.
» 1 Comments
Think Global. Act Local. Go Social.
Posted by Reggie Bradford on Nov 5, 2:10 PM
Teens flock to Facebook for peer interaction and sense of belonging. So what does this mean to marketers? Get in and get social -- or get left behind.
» 4 Comments
Find A Cause, Show Real Commitment
Posted by Brenda Hurley on Oct 29, 8:57 AM
Kids, tweens and teens are all more likely to buy a product if part of the price goes to a cause close to their hearts. Nearly half of the teens in our panels said they had made a cause-related purchase, and more than 20% asked their parents to buy a particular product because it supported a cause. And the younger set is following the pattern.
» 1 Comments
Training Wheels For Beauty
Posted by Carol Davies on Oct 22, 8:55 AM
It's time for brands to recognize that tween and teen skin care is the perfect way for a consumer to grow into a brand, and it's time for them to start knocking on their bedroom doors with a message: Let the beauty training begin.
» Comments
Drive Behavioral Change And Spur Advocacy
Posted by Jose Villa on Oct 15, 7:50 AM
The primary mission of this campaign, developed as part of a larger statewide Healthy Eating Active Communities program, was to increase middle and high school students' awareness of healthy eating habits.
» 5 Comments
Move Over, Information, It's The Engagement Age
Posted by Jim Spinello on Oct 8, 8:00 AM
Marketers need to think of traditional media, social media, digital marketing, etc., as engagement. This age of engagement is also an age of show me. As in, show me the results.
» 1 Comments
Text To Me
Posted by Susan Marshall on Oct 1, 9:41 AM
In fact, the best way for advertisers to engage this demographic is with conversational SMS ad units. An old format, but when leveraged effectively can be fun, personal, relevant and extremely effective. In addition, there are ways to leverage calling (or voice) to extend SMS ad units with creative response-based Text-to-Call (TTCall) and even a Text-to-Call Back (TextToConnect) CPC ad units.
» 1 Comments
Shaping The Future Of Corporate America
Posted by Bill Carter on Sep 24, 11:43 AM
Companies like Zappos have proven successful in marketing to teens with its YouTube videos and launch of Zappos TV, further tapping into that need. Zappos TV features videos of real employees having real fun, whether at their trainee graduation, office ice cream party, marshmallow eating contest or parade. What young person wouldn't want to work at a company like that?
» Comments
Marketers Need To Scale The Wall
Posted by Reggie Bradford on Sep 18, 11:55 AM
Reaching and engaging teens on Facebook is critical as they will become your advocates for life. So learn how to speak to them and appeal to them and adjust your offerings based on seasonality and time of day.
» 1 Comments
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