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So Busy Customers Must Take A Number: Mobi Targets IT Folks  
Posted by Amy Corr on Oct 26, 3:34 PM
Enter Mobi, a start-up company that offers corporations an online tool that helps IT manage its mobility program. The company launched an interesting B2B campaign, created by Young & Laramore, to introduce itself to the industry.
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That's A Wrap: Ads To Cover Deli Sandwiches 
Posted by Amy Corr on Oct 19, 3:39 PM
It's impossible to leave the office and buy a sandwich at the local deli without being exposed to advertising of some kind. I never expected my food to be wrapped in it, however. Mediacy launched the BrandWrapper, which allows advertisers to place ads on sandwiches and other to-go foods in partner coffee bars and delis nationwide.
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Fear The Turtle, Find The Turtle, Win Prizes From The Turtle 
Posted by Amy Corr on Oct 12, 3:19 PM
The University of Maryland launched a campaign, targeting students, with a game where they must find turtles hidden throughout campus. Playing off the college's tagline, "Fear the Turtle," and referencing the school's sports teams, dubbed the Terrapins, Red Tettemer hid 569 ceramic turtles, a mere three inches in size, in the middle of the night. Using an agency-coded blueprint of the campus, turtles were hidden outdoors, in classrooms and buildings. Who doesn't love a good scavenger hunt?
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Play Virtual Catch With A 'Monday Night Football' Starting Quarterback  
Posted by Amy Corr on Oct 5, 4:04 PM
ESPN's yearly campaign promoting its coverage of "Monday Night Football" consistently features TV, online, print and outdoor elements. For the fourth year of the network's "Is It Monday Yet?" campaign, Wieden+Kennedy New York added an additional component to the mix: interactive storescapes for passersby to play a virtual game of catch with NFLers.
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Virtual Concierge Allows Hotel Guests Access to Amenities Without Human Interaction 
Posted by Amy Corr on Sep 28, 4:04 PM
If users fall in love with their iPod Touch, they can have it added to their bill. Because buying one in a real world setting might require human contact.

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Coke Promo: Scan Soda Can, Get Mobile Content 
Posted by Amy Corr on Sep 21, 3:42 PM
We've seen bar codes placed in print ads that drive viewers to a microsite housing additional brand information. Coca-Cola launched an ad campaign in Singapore offering free downloadable content to consumers who scan its cans.
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Driving Hamsters: Icing On Kia Cake?  
Posted by Linda Thomas Brooks on Sep 14, 3:57 PM
Chocolate is good, especially if the chocolate is wrapped around a caramel. Even by themselves, caramels are delightful. And ice cream can be phenomenal. Not for a steady diet, mind you. As I repeatedly tell my kids, treats are additive to a good, healthy eating plan, not a replacement for the vegetables. That is why I like the recent Escape from Hamsterdam game from Kia. This campaign has all the hallmarks of a real treat: a Facebook app, a game requiring a webcam, and an augmented reality experience. For the young, educated target audience, the elements are right on path and the technology required for interaction shouldn't be a burden.
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ASICS Lite-Brites Up Your Life 
Posted by Amy Corr on Aug 31, 12:20 PM
ASICS has a knack for speaking to its target audience in unique ways. Playing off childhood memories works well for the brand.
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Business Cards 2.0 
Posted by Amy Corr on Aug 24, 3:57 PM
I can't recall the last time I gave someone my business card. It's been awhile. Nowadays, people usually ask for an email address, if you're findable on Facebook or your Twitter handle. Yet business cards remain a necessity, regardless of how often they're distributed. Here's a look at business cards that stand out and stay memorable, without getting too gimmicky, in this digital age.
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