» 2 Comments

Media Planners Take On Challenges Of Digital TV 
Posted by Courtenay Harry on Nov 13, 3:17 PM
Back in the day, oh, say 10 or 12 years ago, media planning was relegated to the basement of the ad agency. Then, the light went on. The media divisions became important, uh, lucrative to the mother ship. Today's media planners are Renaissance women (and men) skilled in everything from pop culture to Media Math 402. Now the complexities of media planning are escalating once again as our tried-and-true media outlet, television on the big screen, takes on the interactivity of digital and the targeting of direct response.
» 1 Comments

Media Insights Q&A With Richard Zackon  
Posted by Charlene Weisler on Nov 11, 10:21 AM
Richard Zackon is not only an accomplished media researcher, he is also a lawyer (from his stint at Court TV) and a life coach. He also teaches a class on media at NYU and is a consultant with Nielsen as part of the CRE. Richard shares his insights about dramatic changes in the industry, industry innovations, some of his current projects and even some life coach advice.
» Comments

A Baker's Doesn't - Or, Dueling Paddles: a Canoe Paddle Report (CPR)  
Posted by Mitch Oscar on Nov 10, 11:37 AM
In 1976, Larry Fried, my boss at full service advertising agency BBDO, offered me a promotion to Director of National Radio for the media department. Three perks, exclaimed he: "lots of free meals, a plethora of tickets -- [which I didn't realize meant coordination for all departmental and executive agency requests] and lastly [although 'Director' would be embossed on my business card] your status internally is still one of an assistant national TV buyer." My annual salary was $8,500 supporting a New York City rental. How could I refuse?
» 2 Comments

Q&A With Simon Applebaum  
Posted by Charlene Weisler on Nov 5, 6:34 PM
Simon Applebaum is a media veteran whose work reporting television news and trends spans over 30 years. Applebaum is currently on the forefront of off-platform media, hosting a weekly radio blog on www.blogtalkradio.com. This interview highlights his perspective of the current media environment across a range of topics including the broadcast vs. cable model of affiliation, the move of Jay Leno to prime time, the future of PBS, Internet TV, privacy and some predictions for the future.
» Comments

Uncomfortably Numb 
Posted by Mitch Oscar on Nov 3, 11:13 AM
Over the last six months I've been laboring over monthly bill stuffers that included a myriad of paged, weather-white and dull blacked, densely worded brochures from cablers and satcasters. These informative pieces of literature were divided into non-paginated, accordioned sections whose introductions humbly trumpeted: "Why "C" is providing this notice to me?" and "Privacy Policy: dedicated to protecting consumer privacy."
» 5 Comments

Interactive TV Advertising: DEAD In Water! But Digital TV Is Alive & Kicking  
Posted by Chris Pizzurro on Oct 29, 12:43 PM
Interactive TV advertising is DEAD in the water! There, I said it. And while I am at it, so is video-on-demand advertising. It's been 15 years since Time Warner's Orlando Project, and these advertising vehicles have seen broadband video and mobile advertising capture more hearts and minds of advertisers in a much shorter amount of time. So, put a fork in them.
» 3 Comments

Media Insights Q&A With TiVo's Todd Juenger 
Posted by Charlene Weisler on Oct 28, 11:32 AM
Todd Juenger, who is vice president and general manager, audience research and measurement for TiVo, is someone on the forefront of data collection and analysis. TiVo, despite its subset of a subset database (DVR users who own a TiVo DVR box), boasts a deep and rich data stream that can be segmented by delivery service, whether MSO or Satellite or Telco, and by platform, whether analog or digital.

» Comments

Closer Encounters Of A Templated Kind  
Posted by Mitch Oscar on Oct 27, 10:30 AM
The 2002/2003 broadcast season was pivotal for my interactive television evolution. TiVo, having sworn off advertising applications excluding Showcases the prior fall, allowed me to expand its "Gold Star" application to include movie trailers with the showcasing of Adam Sandler's "Mr. Deeds Goes To Washington"; and digital video recording rival RePlayTV, reflecting upon an analysis I prepared of revenue generating advertising opportunities, or lack thereof, in the early 21st century within the time shifted realm, relinquished delusions of marketers as their cash cows and real time shifted its focus to licensing deals.
» 2 Comments