How Much Blog Would a Blogger Blog If a Blog Chucked Its Comments?
Posted by Catharine P. Taylor on Feb 3, 4:40 PM
Now here's a question that, surprisingly, turns out to be more than rhetorical: Is it OK for blogs to get rid of comments? This is not rhetorical because Engadget has just done it, at least temporarily.
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A Frank Conversation About Social Media Measurement
Posted by David Berkowitz on Feb 2, 6:08 PM
Everything you need to know about social media measurement was covered in 45 minutes at MediaPost's OMMA Social event in San Francisco last week. OK, that's not entirely true, but the five panelists I had the honor of moderating covered a lot of ground. They probably could tell you everything that matters -- if you gave them just a little more time to do so. Instead of trying to rehash the session, I'm letting the panelists share their thoughts in their own words, below....
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What the Blogosphere Taught Me About The Apple IPad
Posted by Catharine P. Taylor on Jan 28, 2:06 PM
Take my iPad, please! Not that I have one to take. But do you ever feel like you know everything about something even though you've never actually seen it in real life? That's how I'm feeling this morning after perusing my usual round of news sites, blogs and tweets. I know everything about the iPad... or wait, do I know nothing at all? Even though the iPad has taken over my media world?
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Checking In, Checking Out
Posted by David Berkowitz on Jan 26, 11:54 AM
I have a confession to make: I'm addicted to location-based mobile social networking applications. I've been playing with eight of them lately. To bring them to life for those who aren't actively using them, I've paired each app with a celebrity that personifies it.
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What the Conan O'Brien Imbroglio Should Teach Him About His Next Gig
Posted by Catharine P. Taylor on Jan 20, 2:53 PM
I've been spending a lot of time, probably too much, over these last few days perusing the fiasco that is the dumping of Conan O'Brien from "The Tonight Show."
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Grab the Imodium, And Get Ready to Roll With America's 'Tweethearts'
Posted by Catharine P. Taylor on Jan 13, 4:37 PM
If you want to make yourself just a little queasy, have I got the read for you: it's Vanity Fair's ode to "America's Tweethearts," six women who, if the picture of them is any guide, tweet while wearing only tightly-belted trench coats and high heels.
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The Social Side Of CES
Posted by David Berkowitz on Jan 12, 12:15 AM
Is the Consumer Electronics Show a social media event? Hardly. Any event that dedicates a few football fields of floor space to iPod accessories isn't entirely about social. But there is a big social side to it that comes up in several ways, if you know where to look.
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The Top 100 Social Media Brands -- Or, Sex Doesn't Just Sell, It Socializes
Posted by Catharine P. Taylor on Jan 6, 5:03 PM
As usual, I've been spending way too much quality time mulling over something only the readers of this column, and yours truly, might care about: Vitrue's second annual list of the top social media brands. After looking it over from the iPhone (#1), to Comcast (#100), here's what I've decided: that, as it always does, sex sells -- in this case, because it socializes.
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In Search Of Your Booker Moment
Posted by David Berkowitz on Jan 5, 1:11 PM
Have you shoveled any of your consumers' driveways lately? Just about everyone but Newark, N.J. Mayor Cory Booker can put their hands down. Booker, savvy enough to get some positive ink for Newark, is not a bad role model for marketers. As Mashable reported yesterday, New Jersey radio show host Ravie Rave tweeted that her 65-year-old father needed help shoveling snow, and Booker promptly responded, saying he would "get 2 his Driveway by noon. I've got salt, shovels & great volunteers." The story went on to make headlines on CNN and elsewhere.
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An Insider's "Social" Recap of 2009
Posted by David Berkowitz on Dec 29, 9:51 AM
Assuming you're working this week, hopefully you have some time to catch up. If you'll indulge me, I've rounded up what I'd consider the highlights from the past year of my contributions here.
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