New Service Simplifies DO Content Creation
Posted by Erik Sass on Mar 5, 4:03 PM
As the digital out-of-home medium continues to grow dramatically, a number of companies have introduced business strategies and services intended to simplify DO for advertisers, making it easier to aggregate networks and scale up advertising buys to reach more consumers on the go. Now the trend is expanding to include content creation, with a new service from X20 Media that promises to help advertisers and network operators produce slick-looking ads with a minimum of effort.
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Akoo Snares Big University Partners
Posted by Erik Sass on Feb 19, 11:10 AM
Akoo, which operates a digital out-of-home "social music television network" in mall food courts and college dining facilities, announced deals giving it access to a raft of new university common areas across the country, including heavily trafficked student unions, large dining areas, and recreational centers. The new partnerships add a potential 330,000 college undergrads to Akoo's estimated 64.5 million monthly viewers.
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POPAI Privacy Suggestions Hit All the Right Issues
Posted by Erik Sass on Feb 5, 4:59 PM
Last week saw the release of a recommended code of conduct for the burgeoning digital out-of-home advertising business. The code was crafted by an out-of-home advertising industry organization, the Point of Purchase Advertising Institute (POPAI), to avoid transgressions that could inspire consumer backlash -- especially in the new, controversial area of facial recognition technology, colloquially "billboards that look back."
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The ROI Of Revenge
Posted by Erik Sass on Jan 29, 5:16 PM
Okay, it wasn't digital out-of-home, but the spectacular revenge wreaked by a jilted lover earlier this month with posters in New York, Atlanta and San Francisco encapsulates some of the key qualities that make for a successful (and highly nontraditional) outdoor campaign.
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DOOH Weathered 2009 Better Than Most
Posted by Erik Sass on Jan 15, 4:21 PM
No one's likely to be breaking out the champagne just yet, but it's already clear that the digital out-of-home business fared better than virtually every other media sector, including both traditional and online. This bodes well for a strong recovery in 2010 (barring further economic woes)
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Content, Interaction, Measurement Top 2010 Priorities
Posted by Erik Sass on Jan 8, 4:22 PM
The New Year is always a good time for lists, predictions, and lists of predictions, and there are some interesting forecasts for the digital out-of-home business in 2010 from Keith Kelsen, founder of the 5th Screen Project and a contributor to Digital Signage Today. The trade publication recently posted a list of ten predictions by Kelsen for 2010 -- which also double as advice to DO networks and advertisers, pointing to high-priority action items to enable the medium's strong growth to continue. Below is a quick summary of Kelsen's predictions,
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In Chicago, Convenience Rather Than Cold
Posted by Erik Sass on Dec 24, 2:04 PM
Two of the sweet spots for digital out-of-home advertising are convenience and distraction -- using technology to make a tedious or unpleasant situation shorter in duration, or at least less tedious and unpleasant. One good example comes from Chicago, where the Wicker Park and Bucktown neighborhood has received a new network of 13 digital signs, installed and operated by RedPost in coffee shops, book stores, and similar establishments, which display the arrival times of Chicago Transit Authority buses approaching nearby stops. Four more signs will be installed in coming months.
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'Outside' Goes Digital Out-of-Home
Posted by Erik Sass on Dec 18, 3:16 PM
Last week brought another example of a print brand expanding into digital out-of-home video: Outside magazine, published by Mariah Media Inc., is partnering with the Resort Sports Network to create a new DO network reaching guests at resort destinations around the country. The Outside Television Network is effectively taking over RSN, which will be completely rebranded
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Life Imitating Art, Augmenting Life
Posted by Joe Mandese on Dec 14, 4:43 PM
Since this is the time of year when columnists tend to wax about the future, let me share some of my most recent thinking about where the digital out-of-home media business is headed -- both near-term, as well as long. To do that, let me start off by quoting someone from the future: "Space, the final frontier." Okay, so it's actually a fictitious character from the future, and you probably don't have to be a Trekkie to know that line comes from "Star Trek" Captain James T. Kirk's log, but there's a reason why I'm invoking it now.
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Study: DO Billboards Are Safe, Really
Posted by Erik Sass on Nov 20, 5:14 PM
A new study from Tantala Associates, commissioned by the Outdoor Advertising Association of America, hammers home the point that digital billboards are not correlated with traffic accidents. This finding provides additional ammunition to billboard owners trying to persuade local governments and community organizations that the eye-catching displays are safe.
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