Study: DO Billboards Are Safe, Really
Posted by Erik Sass on Nov 20, 5:14 PM
A new study from Tantala Associates, commissioned by the Outdoor Advertising Association of America, hammers home the point that digital billboards are not correlated with traffic accidents. This finding provides additional ammunition to billboard owners trying to persuade local governments and community organizations that the eye-catching displays are safe.
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Mall Media Move On Measurement
Posted by Erik Sass on Nov 13, 5:13 PM
With the end of the recession (maybe) in sight, retail establishments are hoping for a boost in sales -- or at the very least, a bump in visitors. Hoping to cash in on the new foot traffic, two leading digital out-of-home networks with significant mall presences have rolled out new measurement initiatives.
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Cars Go To The Movies, Movies Come To Cars
Posted by Erik Sass on Oct 23, 3:06 PM
It's been a very cinematically automotive week in the world of digital out-of-home video content, with two new deals bringing NASCAR content to movie theaters and movie content to gas stations.
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DO Takes To The Skies
Posted by Erik Sass on Oct 15, 11:33 AM
Digital out-of-home video content and advertising is taking flight, literally, with new deals for ad sales representation and in-flight, ad-supported WiFi on two major airlines. Along with extensions of DO-enabled food service in airports, the new deals represent a trend towards DO linked with consumer services in the air travel environment.
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Digital Outsider: It's All About NYC
Posted by Erik Sass on Oct 2, 8:07 AM
Surveying the proliferation of digital signage around New York last week, one could be forgiven for thinking the city had been colonized by visitors from the planet Doohv. Actually it was just Clear Channel Outdoor, for the most part, and they're not just visiting.
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Tee Time: EDR Acquires Golf Network
Posted by Erik Sass on Sep 10, 4:39 PM
Digital out-of-home video targeting sports enthusiasts is one of the fastest growing sub-segments of the burgeoning medium, as reflected by the proliferation of networks, prompting some industry watchers to say this particular area is ripe for consolidation. This week brought some evidence of a trend towards consolidation, with the acquisition of the Golf Network -- an in-store video network serving golf equipment retailers -- by EDR Media, which simultaneously announced the formation of a new Sports Retail Network.
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It All Happened In August (And Early September)
Posted by Erik Sass on Sep 4, 2:29 PM
If you were on vacation in August, and weren't obsessively checking the news on your BlackBerry, you may have missed one of the busiest periods in the digital out-of-home video industry's short history. In fact, while late summer 2009 saw the first faint glimmers of a broader economic recovery, it may also be remembered as the beginning of a DO renaissance -- and all while you were curling your toes in the sand. Here's a quick roundup of what went down, in reverse order.
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Bad Economies Are Fertile Ground For New Media Channels
Posted by Mike DiFranza on Aug 27, 1:52 PM
For almost 80 years, every major economic crisis to hit the U.S. has launched a nascent medium to national prominence. The Great Depression provided the catalyst for radio to evolve as a major communications medium in the 1930s. Television took its place as a national medium during the recession of the mid-1950s. After the 2000 recession, online advertising growth exploded. Consumer media consumption trends and technological changes accompanying the current recession portend a much larger shift in the media landscape this time around. Mobile advertising and digital place-based networks, which display content and advertising on screens in public places, are to this era what cable and radio were to years past.
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Adcentricity Launches DO Consultancy
Posted by Erik Sass on Aug 13, 4:24 PM
Adcentricity, which aggregates digital-out-of-home networks and assists media buyers with planning and execution of DO campaigns, is expanding its business to include consulting services for existing DO networks and businesses that are thinking about entering the arena.
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Arbitron: DO Reaches Two-Thirds Of U.S. Adults
Posted by Erik Sass on Aug 7, 5:45 PM
A new study from Arbitron documents the considerable reach of digital out-of-home video, with 155 million American adults coming into contact with the medium in the last month -- that's 67% of the adult population. What's more, consumers are likely to have multiple exposures: of the group that recalled seeing a DO display in the last month, 76% recalled seeing them at multiple venues. This sub-segment equals about 51% of the total adult population, meaning more than half of American adults can recall multiple exposures.
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