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Raw News

Direct from reporters' notebooks

Feedback Loop

Readers' views on today's news

News Hotline

  • Top Story:
    Rentrak, MasterCard To Merge TV Audience, Consumer Transactional Data
    Today, 8:16 AM

    Nielsen rival Rentrak this morning announced a deal with credit card giant MasterCard that it says will integrate Rentrak's TV audience data with MasterCard's "consumer trends and insights" derived from billions of payment transactions. Rentrak said the deal is intended to provide advertisers and agencies with "deeper insights ...

  • Pfizer Launches Lipitor Mobile App
    2 hours ago

    Pfizer Inc. is launching an app tied to its Lipitor prescription medication,marking the first time Pfizer has released a consumer mobile app for a prescription product in the U.S. The app is tied in to Meredith Corp.'s "EatingWell" magazine. ...

  • Yahoo Builds Browsers For Mobile, Desktop, Connects Ad Targeting Cross-Platform
    10 hours ago

    Yahoo on Thursday unveils a browser with search functions dubbed Axis for tablet, smartphone and desktop devices. The browsers will eventually support a combination of paid-search and display ads, along with cross-platform ad targeting and search functions. ...

  • Facebook Appeals Pro-User Ruling To Recoup Legal Fees
    Yesterday, 6:00 PM

    Facebook is pressing its claim to recover $700,000 in legal fees from consumers who unsuccessfully sued the company for allegedly misappropriating their names and images in ads. ...

  • Local Cable Grows Political Ad Dollars
    Yesterday, 5:35 PM

    It may come as no surprise that spot TV is still the media-buying tool of choice for presidential candidates' advertising campaigns -- but local cable appears to be gaining. The medium now averages 19% in terms of overall ad unit share of political candidates' media buys. ...

  • Humorous AAMCO Campaign Makes Engine Noises
    Yesterday, 4:54 PM

    Says Jack Bachinsky, VP marketing: "We decided to extend ["We Hear You,"] and this is the perfect next-generation ad." He says the "Trust" campaign reflects the importance of the issue based on consumer research. ...

  • McClatchy Newspapers Plan Paywalls
    Yesterday, 4:52 PM

    McClatchy Co., one of the nation's largest newspaper publishers, is planning to introduce online paywalls at its newspaper Web sites. The first batch of five newspapers will introduce their online paywalls about two months from now, using the online payment system tested at 'The Modesto Bee.' ...

  • Ford And Yahoo Home In On Electric Focus
    Yesterday, 4:38 PM

    Ford is launching its first electric car solely online, and solely on Yahoo Screen's custom content online program, "Plugged-In." The program, launching May 29, features people like David Arquette and Adrian Grenier, and the cities in which they live. ...

  • Facebook App Stars Brands In Timeline Movies
    Yesterday, 4:32 PM

    Definition 6, a marketing agency specializing in viral video campaigns, released the Timeline Movie Maker for Facebook Pages, a brand-oriented version of the Timeline Movie Maker app that it launched for individual users early this year. ...

  • Mobile VIdeo Message Use On Rise
    Yesterday, 4:19 PM

    While mobile video messages reminding viewers to watch a television show have surfaced as one of the more popular communications between media companies and consumers, the marketing tool has become especially popular on iOS and Android devices across AT&T Mobility and Verizon Wireless. That's according to a Mogreet ...

  • WAS Steers Jaguar Social Media Account
  • Paywalls Proliferate, Most DIgital Pros Won't Pay For Them
  • Initiative Splits Innovations, Digital Units, Rosner To Run Innovations
  • TBS Touts Facebook ads as Part of Upfront Package
  • Coke Intros Celebrity Tumblr Themes
  • M Magazine To Be Relaunched By Conde Nast
  • Future Of Newspapers: 'Rich Guy Play Toy'?
  • Free Chapters On Facebook From Hachette
  • Elite, Clear Channel Strike New OOH Deals
  • AOL Names Brody CEO, Advertising.com Group
  • Oracle Buys Vitrue, Strengthens Social-Media Marketing Services
  • Sprint Turns 'Dream' Maker In Movie Theaters
  • Networks Want 3D Costs Shared
  • Scripps Produces 2 New Shows
  • Sales Increase, But 3DTV Excitement Lags
  • For Stores, Tablets Trump Mobile
  • Bing's "Visual Search" Fades Without Notice
  • Apple Master Of Mobile PCs
  • Oracle Drops $300M On Social Platform Vitrue
  • Byte, The Big One (You Know, Facebook)
  • Rentrak, MasterCard Partner For Media-Buying
  • Facebook To Get Google+ Hangout-Like Feature
  • Why National Brands Need Local Search Strategy
  • How To Gain Hourly Insights For Paid-Search Ads
  • Getting The Most From Google+ Enhanced Listings For Brands
  • Why GM, Others Fail With Facebook
  • Motorola Mobility Chief Steps Down
  • Adidas MLS-Themed Ad Heralds Next-Gen Micoach
  • Comparing Hillary To A Hog Bad Idea For Safeway?
  • Order In Spanish, Get Pizza For Free
  • United Won't Let Kids Board Early
  • Taco Bell Burrito With MLB, Sony's PlayStation
  • Verizon 'viewdini' To Aggregate Video for Android 4G Customers
  • Sense Networks Debuts Location-Based Ad Tools
  • Thirsty? How About A Brees, Waltrip or K-Cho?
  • Amtrak Invites Train Stories For Contest
  • Giant Is Consumers' Favorite Grocery Store Brand
  • Facebook Resolves One Sponsored-Stories Lawsuit
  • Mobile Marketing Small But Growing
  • Honda, IndyCar, Mario Andretti ... And You?
  • WPP's Request To Dismiss SOX Suit Denied
  • Tribune May Sell Print, Broadcast Properties
  • Starcom, Dish Battle Over Ad-Skipping AutoHop
  • Bottled Water Consumption Up 4% In 2011
  • BrandZ 2012 Top Global Brands: Highlights

Blogs/Commentary

  • Commentary: Einstein 12 minutes ago Uncommon Sense: FUCCEM

    Everyone else seems to be engaged in various extraordinary efforts to optimize a patently failing traditional ad model. The industry ...

  • Engage:Hispanics: Aceves 27 minutes ago 'I Am Yasuni': An Example of Multicultural Understanding in Targeting a Market When the Coin Lands On Its Tail

    Brands, advertising agencies, the government, political candidates and anyone else seeking widespread support in this nation must unravel the seeming ...

  • Research Brief: Loechner 87 minutes ago Radio Is An Emotional Attachment

    According to Jacobs Media's new study of core radio listeners, the high-tech revolution continues, but broadcast radio's pathway to success ...

  • TVBlog: Goetzl Yesterday, 5:26 PM CPR Offers Different Success Metric For Shows

    Having more sources to draw from can help networks and advertisers better gauge consumer reaction to their gambles. But while ...

  • Daily Online Examiner: Davis Yesterday, 5:20 PM Consumer Advocates Side With Aereo Against TV Networks

    The digital rights groups Electronic Frontier Foundation and Public Knowledge are siding with Barry Diller's online video start-up Aereo in ...

  • TV Board: Samuels Yesterday, 4:49 PM New View On Viewers: Maybe Distractions Aren't Such A Bad Thing, After All

    It is no secret that television viewing is not done in a vacuum and that viewers are distracted by the ...

  • Out to Launch: Corr Yesterday, 4:31 PM Out to Launch

    Would you give up anything for bacon? Gretzky cutout weathers a move. Let's launch! ...

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