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- Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel marketing for “Marketing Daily.” Prior to this, he was the automotive editor at “Brandweek” magazine, where he covered marketing about companies making anything with a motor. He was also Internet ad technology reporter for the short-lived “Adweek IQ.” Karl started his career covering the petrochemical commodities market for “The Chemical Market Reporter.” In his other life, Karl is a humorist, playwright, musician, actor, and somewhat guilty fan of boxing. Reach him here.
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Marketing Daily
Return On Objective Key In Sports Partnerships
4 hours ago
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Marketing Daily
24 Hour Fitness Effort Builds On Olympics
5 hours ago
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Marketing Daily
Super Bowl Ball Now In Marketers' Hands
Yesterday, 4:57 PM
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Marketing Daily
Most Meaningful: Snickers. Least: GoDaddy
Yesterday, 4:36 PM
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Marketing Daily
Acura Gets Design-Conscious For ZDX
Feb 5, 11:15 AM
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Marketing Daily
Cars.com Launches Mobile Shopping Application
Feb 6, 10:54 AM
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Marketing Daily
Kia's Marketing VP Dishes On Bowl Strategy
Feb 4, 2:09 PM
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Marketing Daily
InterContinental Jumps On Hilton's Loyalty Leap
Feb 4, 4:09 PM
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Marketing Daily
Toys Do Talking In Kia's First Bowl Spot
Feb 3, 2:54 PM
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Marketing Daily
Audi Back In Bowl, This Time With Laughs
Feb 3, 4:05 PM
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Marketing Daily
Bridgestone Readies Ads For Super Bowl
Feb 2, 10:21 AM
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Marketing Daily
Deals Expand Chrysler's Licensing Program
Feb 2, 11:00 AM
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Marketing Daily
Edmunds: Toyota's January Sales Tanked
Feb 1, 2:18 PM
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Marketing Daily Commentary
The Competition Swoops In
Feb 1, 4:07 PM
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Marketing Daily
Toyota's Loss Of Rep Is Stuck In 'Drive'
Jan 29, 6:29 PM
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Marketing Daily
Jeep Launches Ads During Winter X Games
Jan 29, 4:53 PM
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Marketing Daily
Volvo Launches Ads For 'Open-Minded' Folks
Jan 28, 2:52 PM
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Marketing Daily
Ford's Lincoln Division Takes The Grammys Stage
Jan 28, 6:55 PM
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Marketing Daily
Hyundai Marketing VP: Sonata's Our Brand's Core
Jan 27, 1:58 PM
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Marketing Daily
Hornets' Paul To Star In Right Guard Ads
Jan 27, 3:20 PM
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Marketing Daily
Hyundai Lines Up For Super Bowl Touchdown
Jan 26, 3:32 PM
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Marketing Daily
Infiniti Hitches Wagon To ESPN's NCAA Star
Jan 26, 3:08 PM
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Marketing Daily
Cheer Launches Sudsy Series
Jan 25, 2:47 PM
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Marketing Daily
Act Now! 'Marketing Daily' Reporter Can Be YOUR Pitchman
Jan 25, 4:58 PM
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Marketing Daily
Motorbike Makers Target Younger Buyers
Jan 22, 2:44 PM
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Marketing Daily
January Sales Forecasted To Be Frozen Over
Jan 22, 3:03 PM
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Marketing Daily
Harley CMO Addresses Motor Press Group
Jan 21, 4:42 PM
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Marketing Daily
TeleBrands Audition Seeks The New Billy Mays
Jan 21, 3:21 PM
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Marketing Daily
Ford Drives Taurus Through 'White Collar' Game
Jan 20, 3:05 PM
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Marketing Daily
Kaplan Launches $21M Effort In First Quarter
Jan 19, 4:02 PM
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