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HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
JIM STERNE
  • Jim Sterne is an international consultant who focuses on measuring the value of the Web as a medium for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, is the founding president and current Chairman of the Web Analytics Association, and produces the eMetrics Marketing Optimization Summit. Reach him here.
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Old Technology And New Brand Masters
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Different Strokes For Different Folks
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Skittles' Kool-Aid Overdose
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Your Star is About to Shine
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Organizing A Marketing Analysis Team
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Web Analytics -- From The Top
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Why Marketing Maligns Measurement
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Hunting The Wild Web Analyst: Rent, Buy Or Build?
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How Do I Measure Thee? Let Me Count the Ways
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All Measurement Is Personal
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Measuring What Matters On Your Web Site
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Attitude Check
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Tough Times Call for Tough Measures
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The Feedback Loop Gap
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Web Analytics Is A Fire Extinguisher
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Your Web Site Has No Purpose
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tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com