News Hotline

• Data Is Springboard For Product Development
  by Laurie Sullivan 13 minutes ago

  Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new product and service innovations. At PepsiCo, data doesn't drive marketing; it acts as a strong enabler. 'The Financial Times' uses sign-up data to develop products, recommended reads, acquire new customers and sophisticated targeting for advertisers ...

• CoreBrand: Brand Favorability Low
  by Karl Greenberg 25 minutes ago

  Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top 100 corporations it looks at for its BrandPower Series, but what people thinks about them? Not so nice. The CoreBrand Favorability Report, the latest in the series, follows trends in the favorability ...

• Lack Of Data About Data Drives Opportunity
  by Mark Walsh 34 minutes ago

  Richard Frankel, president, Rocket Fuel, argues that there won't be a standard for evaluating the value of data any time soon. ...

• Worldwide Pay TV On Rise Big Growth In Asia
  by Wayne Friedman 41 minutes ago

  North American pay TV subscribers may continue to show little or no growth for the first quarter -- but worldwide pay-TV business continues to climb, especially in emerging markets. Worldwide pay TV subscribers -- business from cable, satellite and telco businesses -- grew by 8% in 2012 to ...

• Activision Blizzard's Campaign Win Grand Effie
  by Steve McClellan 46 minutes ago

  Videogame marketer Activision Blizzards' ad campaign "The Vet and the nOOb" for Call of Duty: Modern Warfare 3 has won the 2013 Grand Effie for North America. The effort was led by MDC Partners' 72and Sunny, with contributions from media shop OMD, digital agency SapientNitro and PR firm ...

• Mag Bag: Bonnier, Source Interlink Swap Mags
  by Erik Sass 49 minutes ago

  Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with the purchase of a biker gang's worth of motorcycle titles from Source Interlink Media, including Motorcyclist, Sport Rider, Dirt Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper and ATV Rider. Together with Bonnier's Cycle World, ...

• Vice, Twitter Partner For Mobile Show
  by Gavin O'Malley 2 hours ago

  Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show tailored for Twitter users and featuring short clips featuring the publisher's irreverent brand of news and cultural coverage. ...

• Ford Launches European Campaign
  by Karl Greenberg 3 hours ago

  The effort talks about specific Ford technology, while furthering the brand position evinced by its "Go Further" tag. Central to the effort are 15-, 20- and 30-second TV ads for the Euro market that will air during the final between FC Bayern Munich and BV Borussia Dortmund. ...

• Exchanges Continue To Outpace Overall Ad Marketplace, Expands 35% In April
  by Joe Mandese 4 hours ago

  Exchange-based programmatic media-buying continued to outpace the overall growth in advertising spending during April, expanding 35% over the same month last year. During the same period, total ad spending expanded only 14%, according to data compiled from the actual media buys processed by a majority of Madison Avenue's ...

• MediaVest Database Charts Brand Experience, Social Media Impact
  by Steve McClellan 4 hours ago

  Publicis Groupe's MediaVest has created a massive database designed to help clients better understand, communicate with and market to consumer communities. A key issue for marketers is how well communities can scale impressions by sharing information with other community members. The study found that blogger/social networks/message board communities ...

• Kuik Trades Omnicom's Accuen For VivaKi's AOD, Will Lead New Activation Center

  Publicis' VivaKi unit has named Anke Kuik director of audience activation for its Audience on Demand platform, a new position at the agency's trading desk. Based in Amsterdam, Kuik will head up operations for the unit's recently launched European Activation Center there. ...

• Study: Social Media Driving CSR

  With tax evasion and third-world factory collapses dominating headlines, a study on the role of corporate responsibility programs shows that consumers are more inclined than ever to expect their favorite brands to be on their best behavior. They are relying on social media to keep them informed. ...

• Discovery Launches TestTube.com, Ups Digital Video Involvement

  Discovery Communications is looking to get into digital video platforms in a big way -- launching a new online science network targeting young men, called TestTube.com. The new ad-supported network will start up with 15 short-form original series, launching with an expected 10 million video views a mont ...

• Integrate Adds DSP To Beef Up AdHQ Platform

  Ad tech provider Integrate gave RTM Daily the inside scoop on the release of their new self-serve demand-side platform (DSP), which they announced today. The DSP will be added to Integrate's existing AdHQ platform. Bodhi Short, SVP operations & product development, Integrate, said that the new DSP is ...

• Mondelez Goes Social, AR In Band-Tour Sponsorship

  The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was selected through a contest that generated big buzz across 1D fan sites and social media communities. Hundreds of One Direction and Nabisco snack brands fans submitted videos and resumes to vie for the job. ...

• Size Doesn't Matter: Sony Music Partners With 'Boutique' Trading Desk

  Huddled Masses, a "boutique" real-time trading desk, will today announce a partnership with Sony Music. Charles Cantu, CEO of Huddled Masses, spoke with RTM Daily about the deal, why record label companies are drawn to RTB in the first place, and why a smaller trading desk sometimes makes ...

• Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV

  Demand for network TV advertising, which had been lagging so far this year, surged in April thanks largely to March Madness. While much of the coveted NCAA basketball tournament coverage occurred in March, the big money and high rates of the Final Four and championship games occurred in ...

• Beer Category Grows Most In Brand Rankings

  Beer was the highest growth category in this year's BrandZ rankings -- up 36% year-over-year, according to the 2013 BrandZ Top 100 list of most valuable global brands, the 8th annual survey from WPP and Millward Brown. Leading the list of beer brands is Bud Light with a ...

• Network Advertising Initiative Proposes New Mobile Privacy Rules

  Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative this week provided members with a draft version of a code of conduct regarding information collected from apps. The proposed mobile rules, which were provided to Online Media Daily, require companies to ...

• NY1 Show Goes National

  Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to subscribers in its various markets next month. "On Stage Across America" will be based on a local show airing over the past 15 years on TWC's Big Apple news station NY1. ...

• Saks Soars; Target Misses

  Minneapolis-based Target says its first-quarter earnings came in at a disappointing $498 million, "below expectations as a result of softer-than-expected sales, particularly in apparel and other seasonal and weather-sensitive categories," says Gregg Steinhafel, its CEO, in a release. ...

• TV Model: Nets, Stations Split Retrans 50/50

  Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate's retrans consent dollars over time. Right now, he said, a 50/50 split is emerging as the model. ...

• Newspaper, Magazine Ad Fortunes Continue To Decline

  In 2012, total newspaper print ad revenues dipped 8.5% to $18.9 billion, according to the Newspaper Association of America. That compares with a peak value of $47.4 billion in 2005, meaning that print advertising has suffered a precipitous 60% drop over just seven years, with 27 straight quarters ...

• Equifax Taps Dentsu's 360i As Lead Agency

  Data collection company Equifax has selected Dentsu shop 360i to be its lead agency for both traditional and digital channels. Equifax spent the bulk of its measured media budget -- more than $31 million -- on digital display advertising in 2012. 360i is tasked with leading all direct-to-consumer ...

• NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place

  NBC leads with "The Voice," while ABC's "Dancing With the Stars" is up 44% from the previous week. ABC came in second place to NBC on Tuesday night with a 2.1/6. ...

• April Another Big Month for Video Ad Views, Less So for Total Viewers

  Online viewers saw a record 13.2 billion ads online in April, but in total, watched a little less. As always, YouTube trumped all others but were there were a few players who went up, and down. ...

• Entertainment, Travel Bet On Mobile Banners

  Banner ads have long been the whipping boy of online advertising, and the same is now true for mobile. But in the entertainment, travel, and auto categories, advertisers have seen results. ...

• Cricket Makes More From Less

  "We feel there's tremendous savings versus AT&T and Verizon," company representative Greg Lund tells "Marketing Daily." "People have been conditioned to the post-paid experience, and they don't really take stock of what they're paying and what they're being offered." ...

• Seattle's Best Promos New Drive-Thru Format

  The drive-thrus feature a menu that includes the brand's premium coffee, plus "dashboard-friendly" foods in 12 combos priced under $5. The combos offer quick picks like a medium cup of coffee or soft drink paired with an egg sandwich, stuffed pretzel melt or handheld "Tasty Pies." ...

• ChoiceStream's Audience Cost Calendar Reinforces Seasonality

  ChoiceStream, a personalized advertising tech provider, Tuesday released their newest Audience Cost Calendar, which they describe as a "monthly aggregation of impressions traded on digital ad exchanges." The calendar looks at "trends in the cost of various online audiences" relative to one another. A "100" on the index ...

• Marketers Should Tailor Specific Pitches To Tablet, Smartphone

  Tablets are used mainly in lean-back mode at home, for two-screen viewing, consuming media and as e-commerce tools. Smartphones, by contrast, are used both on the go and at home, for communication and content-snacking, and apps. Brands and businesses should use search marketing on tablets to drive higher ...

• Good TV Content Trumps All, Trad TV Or Streaming

  While consumers continue to perceive TV programming as superior in quality to that of online fare, their viewing habits are becoming harder to differentiate between channels. However, consumers were actually less likely to recall ads that accompanied what they thought was TV content. ...

• Google Releases Self-Serve Display Benchmark Tool

  Google introduced a tool Wednesday that lets brand marketers and agencies pull up-to-date industry benchmarks to help plan and measure the success of display campaigns. In the past, DoubleClick published a yearly report of these benchmarks, but now the self-serve tool enables marketers and agencies to run their ...

• Twitter Brings Lead Generation To Tweets

  Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and call-to-action ad in search engine query result pages. It serves up in one of Twitter's Cards, the expandable display unit that allows brands to attach photos ...

• DigitasLBi, Razorfish Tap Execs For Global Ops

  Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international operations, the shops confirmed Wednesday. The moves come in the wake of the DigitasLBi merger that was put in place a few months ago after Publicis completed the acquisition of LBi for ...