Skittles, known for its colorfully coated candies, has replaced its traditional Web site with a suite of social network tools that let you chat with others and search for your favorite taste and color. The homepage displays tweets from consumers -- reportedly every 20 to 30 seconds someone posts a tweet about Skittles (a marketer's dream come true).
Once they enter their birthday, site visitors are free to roam the tweets and social media pages. Features give you options to check out products, chatter, friends, media and contacts. The 'Products" section features calorie counts for each product. In the "Media section," the Mars Snackfood brand has posted several photos, along with a video commercial. Site visitors can leave comments, too.
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