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Will OnLive Provide Quality Console-Free Gaming?
by Shankar Gupta, Friday, March 27, 2009, 1:45 PM

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I would be violating the rules of gaming journalism, it seems, if I didn't write something about OnLive this week. The gaming-on-demand service was the belle of the ball at this year's Game Developers Conference, and has yielded a crop of speculative articles about the future of console gaming as well as many, many bad headline puns ("OnLive is OnCrack," and "OnLive is UnLikely" are some choice selections).

The service is demoed here, but for those who don't click through -- OnLive is a small, 1MB plugin for your Mac or PC, or a small hardware box for your television, that promises to allow you to play top-end PC games on your entry-level computer, rather than dropping $2,500 on a gaming rig. It works by "cloud processing," which essentially means that the heavy lifting of running the game is done server-side, and the video is streamed to your computer or TV through your broadband connection. In theory, the only limitation on what games your system can support is the speed of your connection.

Opinions about OnLive on the Web fall into two major camps. The first is "If this works, it will turn the gaming industry on its ear." This is definitely true, but it probably won't -- as some predict -- herald the end of the gaming console industry. One reason is price: Although a service like this is almost certainly cheaper than maintaining a current gaming PC, which can cost thousands of dollars, it's hard to imagine that it'll be as cheap as a Netflix account or a subscription to WoW. If the pricing is similar to a high-end cell phone plan or a DVR/on demand TV service, it won't price Microsoft or Sony out of the gaming market; gaming consoles will remain the choice platform for gamers on a budget.

The second camp is "This can't possibly work." Eurogamer ran an informative article on the unsustainability of OnLive's model: "Realistically, there is no way it can work to the extent suggested, and no way it can provide a gaming experience as good as the one you already have without inherent compromises. It's a great idea, and an intriguing demo that is amazing in that it actually works at all. However, away from the concept and the tech demos running in controlled conditions, OnLive raises so many technical questions and seemingly overcomes so many impossible challenges that it can't possibly work," Eurogamer's Richard Leadbetter writes. Obviously, if just it doesn't work, OnLive won't be the first piece of VaporWare in gaming. But if it does work even passably, it can bring high-end PC gaming to a mass audience -- something that has eluded the gaming industry thus far.

2 people recommend this article. 

2 comments on "Will OnLive Provide Quality Console-Free Gaming?"

  1. OnLive Tips from OnLiveTips
    commented on: June 11, 2009 at 12:31 PM
    Could be an absolute game changer for gamers and developers alike. So far the challenge of latency has been fought on every level, and the only way to find out is to get the results after the beta has been completed. www.onlivetips.com

  2. Paul Alexander from N/A
    commented on: March 27, 2009 at 2:26 PM
    You know, if this works, the consoles will die out in a matter of years. Thats a huge if though. There are a lot of people looking forward to Onlive. I hope they don't let us down. <a href="http://onlivefans.com">OnLiveFans.com</a> - Paul

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Do you have strong opinions and inside knowledge about the topic of this article -- and do you want to share your insights, observations and points of view regularly with the readers of MediaPost? To be considered as a MediaPost contributing writer, please send pertinent info about your credentials, plus several column ideas and one example of your writing on the topic, to pfine@mediapost.com. Please see our editorial guidelines here first.

SHANKAR GUPTA
  • Former MediaPost reporter Shankar Gupta is now a Social Marketing Strategist at 360i.


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