Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 17 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL) Apr 27 Outfront Conference (NYC) May 12 OMMA Mobile (NYC) May 13 Digital Out-of-Home Awards (NYC) Jun 15 OMMA Video Jun 16 OMMA Publish (NYC) Jun 17 OMMA Social (NYC)
Recently Concluded Events
Jan 26 OMMA Social (San Francisco) Jan 25 OMMA Performance (SF) Jan 12 MEDIA Agency of the Year 2009 (NYC) Jan 11 OMMA Agency of the Year 2009 (NYC) Dec 6 Email Insider Summit (Utah) Dec 2 Search Insider Summit (Utah) Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 Digital Out-of-Home Awards
2010 MEDIA Agency of the Year 2009 2010 OMMA Agency of the Year 2009 2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Facebook Sets April 16 Vote On Proposed TOS
by Mark Walsh, Monday, April 6, 2009, 5:14 PM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Social Networks, Online

MOST READ

facebookIn response to the outcry over its revised terms of service in February, Facebook reverted to its previous terms and announced it would allow users to provide feedback and vote on its proposed new "governing documents."

Following a 30-day public comment period, the company has now announced that revised versions of the Facebook Principles and Statement of Rights and Responsibilities (replacing its terms of service) will be posted on April 16 for voting through April 23. The process will be handled through an application developed by Wildfire and the vote tabulation will be audited by Ernst & Young.

"On April 16, we'll be posting revised versions of the documents based on the feedback we've received," wrote Simon Axten, a privacy and public policy associate at Facebook, on the company blog last Friday. "We'll also be sharing a written response to the main concerns people have expressed. This will explain in clear language why we did -- or did not -- make certain changes. This is similar to how U.S. federal agencies create regulations."

Since unveiling its proposed changes in February, the company said it has received 3,000 comments from the more than 10,000 members who joined groups set up to discuss both of the new user agreements. If approved, all future proposed changes will go through a period of notice and comment, and will only be put to a vote if at least 7,000 people comment.

That means that more than 52 million of Facebook's 175 million active users would have to vote next week on the new terms for them to be binding -- a high bar to meet, given the 3,000 comments so far. Axten said in an email Monday that the company plans to announce the vote on users' home pages as well as through another post on the Facebook blog.

He added that if at least 30% of active users (people who have logged into Facebook at least once in the previous 30 days) vote, and the agreements are not approved, the current terms of use (last revised on Sept. 23, 2008) will remain in effect. If less than 30% vote, the outcome would be advisory rather than binding, and "we'll take the results into consideration as we determine next steps," said Axten.

The uproar over the revisions made in February stemmed from Facebook appearing to claim a perpetual license to material uploaded to the social network. The backlash led the company to adopt the new community-based approach to deciding governance matters.

1 person recommends this article. 



AUTHORS

ARCHIVES

Recent Online Media Daily Articles
Cable Company Sued For Working With NebuAd    
Alabama resident Samuel Green has filed a second lawsuit against the Washington Post Company's Cable One...
Google Buzz Rolls Out Sharing Features To Gmail And Mobile Platforms   
Google made another bid Tuesday to master social media. The Mountain View, Calif., company will turn...
Ecommerce Spending Declined For The First Year Ever In 2009   
Thanks to the ongoing recession, 2009 will go down as the first negative growth year in...
Duly Noted: Morningstar Acquires Finance Blog Footnoted   
Independent investment researcher Morningstar on Tuesday announced the acquisition of financial blog Footnoted. The acquisition includes...
Offerpal Adds New Way To Earn Virtual Currency   
Online offers network Offerpal Media is putting users to work to earn virtual currency for...
DBG Boosts Analytics With Datran Media's Aperture    
Video network Digital Broadcasting Group has integrated Datran Media's Aperture digital audience measurement technology across its...
Facebook Dumps Microsoft Display, But Bing Is In   
Following a renegotiation of an existing ad placement partnership, Facebook will no longer run Microsoft display...
Armchair CDs Speak Out On Super Bowl Spots   
Twitter and social media have become the water coolers, spitting out data on ads during Super...
Social Media Platform Aims To Separate Signals From The Noise   
Networked Insights plans to announce this week several features in its SocialSense platform that should give...
Constant Contact Looks To Radio For New Email Marketing Clients, Boosts Rev 50%   
In a year when many marketing firms struggled, Constant Contact saw a nearly 50% revenue increase...
>> Online Media Daily Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2010 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com