Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 17 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL) Apr 27 Outfront Conference (NYC) May 12 OMMA Mobile (NYC) May 13 Digital Out-of-Home Awards (NYC) Jun 15 OMMA Video Jun 16 OMMA Publish (NYC) Jun 17 OMMA Social (NYC)
Recently Concluded Events
Jan 26 OMMA Social (San Francisco) Jan 25 OMMA Performance (SF) Jan 12 MEDIA Agency of the Year 2009 (NYC) Jan 11 OMMA Agency of the Year 2009 (NYC) Dec 6 Email Insider Summit (Utah) Dec 2 Search Insider Summit (Utah) Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 Digital Out-of-Home Awards
2010 MEDIA Agency of the Year 2009 2010 OMMA Agency of the Year 2009 2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
ABC's 'Diamonds' Didn't Sparkle, CW's 'Hitched' Ditched
by Wayne Friedman, Wednesday, May 27, 2009, 4:11 PM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Television

MOST READ

The CW's HitchedIn case you didn't know it, there are a couple of new shows on broadcast TV this summer. Didn't watch? You weren't alone.

The second part of the ABC miniseries "Diamonds" earned a microscopic -- and somewhat startling for a big-four broadcast network -- 0.6 rating/2 share among 18-49 viewers, according to Nielsen's preliminary results. This proved to be half of what an original "According to Jim" earned earlier in the evening, at 1.2/4.

Most eye-opening was that this landed ABC tied for last place with the CW at a 0.8/2. ABC was the worst among all networks for younger 18-34 viewers, with a 0.5/1.

The CW offered up a barely seen new TV show of its own. "Hitched or Ditched," a reality effort that pulled in with 0.7/2 for both 18-34 and 18-49 viewers, averaged just 1.5 million overall viewers for the night, the lowest result among the top six-rated networks.

CBS cruised to an overall and modest Tuesday night win with a 2.3/6 among 18-49 viewers with an economically minded lineup of repeats from "NCIS," "The Mentalist" and "Without a Trace." "Mentalist" was the highest-rated show of the night, with a 2.4/7.

NBC came in second place, offering two hours of "TV's 50 Funniest Phrases" and a "Law & Order" repeat. This brought the network to a 2.1/6 for the night.

Fox aired a new drama, "Mental" -- a kind of "House" for the mental health community -- complete with an unorthodox doctor at hand. It had modest results for a summer show: 2.1/6. "Mental" ran at 9 p.m. after a "House" repeat. Fox ended the night with a 1.9/5, coming in behind NBC among 18-49 viewers. Fox won the vote for 18-34 viewers with a 1.7/5.

Univision was next at a 1.6/5 for both 18-49 and 18-34 viewers. Its "Mañana Es Para Siempre" pulled in a 1.8/5 for its best result.




AUTHORS

ARCHIVES

Recent MediaDailyNews Articles
Outside.in Helps Newspapers Create Hyper-local News Pages   
Outside.in, a Web developer which focuses on aggregating hyper-local content and pairing it with highly targeted...
Crunch Time: Doritos Scores Commercial Triumph: Most-Watched Ad Ever   
This past Super Bowl was the most-watched TV show all all-time -- with 106.5 million average...
MediaCom Names Jarvie COO   
Euan Jarvie, formerly Chief Client Officer for MediaCom has been upped to a new post: Chief...
Happy Face: Disney Cable, Broadcast Rise, Scatter Market Up   
Walt Disney's television networks, film and TV production studios improved profitability helping to keep the media...
Latest Bankruptcy: Penton Enters Chapter 11   
Another big publisher has entered bankruptcy, with Penton Media's announcement Tuesday that it is filing for...
PGA: Ad Pages Rise 41% In Early '10    
The Publishing Group of America -- which publishes newspaper-distributed magazines, including American Profile, Relish, Spry --...
Broadcast Sites Grab Millions, NBC Emerges No. 1   
Its traditional TV platform might need some work, but among all TV networks' individual Web sites,...
McClatchy Newspapers Reject Online Pay Walls   
As debate percolates around newspapers charging for Web content, count on The Miami Herald and Kansas...
TV Ad Market: Less In 2013 Than 2006   
Although the advertising share of revenues from digital and retransmission fees will grow in the coming...
ANA: Social Media, Web Spend Up, TV Down   
A new Forrester Research/Association of National Advertisers survey says TV marketers plan to spend 41% of...
>> MediaDailyNews Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2010 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com