TV networks should embrace search engine optimization (SEO) as more shows find a home on the Internet. Brafton encapsulates an article in which Greg Kahn, SVP of strategic insights at Optimedia, says networks need to do more to make hit shows available outside their normal airing schedules by putting them online and promoting them with SEO techniques as ways to drive traffic to the show's Web site.
Brafton also calls attention to a piece that ran earlier this year in Search Engine Land that suggests SEO might become a good way to "save the sagging television industry." Search is the "perfect approach to delivering individualized content discovery and programming" for online viewers.
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