Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 17 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL) Apr 27 Outfront Conference (NYC) May 12 OMMA Mobile (NYC) May 13 Digital Out-of-Home Awards (NYC) Jun 15 OMMA Video Jun 16 OMMA Publish (NYC) Jun 17 OMMA Social (NYC)
Recently Concluded Events
Jan 26 OMMA Social (San Francisco) Jan 25 OMMA Performance (SF) Jan 12 MEDIA Agency of the Year 2009 (NYC) Jan 11 OMMA Agency of the Year 2009 (NYC) Dec 6 Email Insider Summit (Utah) Dec 2 Search Insider Summit (Utah) Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 Digital Out-of-Home Awards
2010 MEDIA Agency of the Year 2009 2010 OMMA Agency of the Year 2009 2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
YouTube Loses a Little 'You,' Adds Some 'Tube'
by Laurie Sullivan, Thursday, June 4, 2009, 7:02 AM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Video, User-Generated, IPTV

MOST READ

YouTube has redesigned its user interface, removing the "social" tools from the site to make it easier for people to view consumer-generated videos on the "big screen." No, not gigantic theatrical screens, but home televisions that connect to devices with a Web browser, such as a PC, Sony PlayStation 3 or Nintendo Wii.

YouTube XL moves user-generated content into your living room. The latest feature aims to enhance viewing in high definition (HD), when available, on any large screen. Backend technology pulls the clips uploaded by users from a unique content stream, filtering out "commercially produced" videos from partners such as Warner Bros. For now, Google will not integrate AdSense for Video with Content ID, which allows media companies on YouTube.com to generate revenue from copyrighted video content that users create and upload to YouTube.

While it's a departure from YouTube's social-network viral strategy, YouTube Senior Product Manager Kuan Yong says "there are a few issues we'll need to work through, but it's important to note that YouTube.com/xl is just a Web site, so all the ads that run on the classic site can be adapted to run on xl."

Kuan says when the site has enough "playbacks" YouTube will take monetization into account.

The site's search engine allows people to discover clips on a topic and then set the videos to watch in sequential play. Getting from one video to the next takes a few clicks -- users can control the videos with a Bluetooth-enabled remote control, and some mobile phones.

Android phone's keyboard also works as the mechanism to type in the search query and the touchscreen functions as a track pad. The phone connects to the computer through a third-party application that makes the phone the extension by communicating with the computer to control video play.

YouTube XL was launched following the introduction of the Hulu Desktop, which also aims to give people a TV-like experience. The major enhancement to the earlier launch, YouTube for TV beta, was released in January by Google.

YouTube TV

2 people recommend this article. 



AUTHORS

ARCHIVES

Recent Online Media Daily Articles
Cable Company Sued For Working With NebuAd    
Alabama resident Samuel Green has filed a second lawsuit against the Washington Post Company's Cable One...
Google Buzz Rolls Out Sharing Features To Gmail And Mobile Platforms   
Google made another bid Tuesday to master social media. The Mountain View, Calif. company will turn...
Ecommerce Spending Declined For The First Year Ever In 2009   
Thanks to the ongoing recession, 2009 will go down as the first negative growth year in...
Duly Noted: Morningstar Acquires Finance Blog Footnoted   
Independent investment researcher Morningstar on Tuesday announced the acquisition of financial blog Footnoted. The acquisition includes...
RIAA Takes Hard Line Against File-Sharer Who Is Asking Judge To Reduce $675,000 In Damages   
The record labels are arguing that grad student Joel Tenenbaum's request that the judge reduce a...
Offerpal Adds New Way To Earn Virtual Currency   
Online offers network Offerpal Media is putting users to work to earn virtual currency for...
DBG Boosts Analytics With Datran Media's Aperture    
Video network Digital Broadcasting Group has integrated Datran Media's Aperture digital audience measurement technology across its...
Facebook Dumps Microsoft Display, But Bing Is In   
Following a renegotiation of an existing ad placement partnership, Facebook will no longer run Microsoft display...
Armchair CDs Speak Out On Super Bowl Spots   
Twitter and social media have become the water coolers, spitting out data on ads during Super...
Social Media Platform Aims To Separate Signals From The Noise   
Networked Insights plans to announce this week several features in its SocialSense platform that should give...
>> Online Media Daily Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2010 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com