| Brand Jack Welch Expands Into Online Higher Education |
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Wall Street Journal, Monday, June 22, 2009, 11:03 AM
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Jack Welch, the seemingly ubiquitous former CEO of General Electric, is putting his name -- and a couple of million dollars -- behind Chancellor University System LLC, a new for-profit online venture, Paul Glader reports. Chancellor will name its Master of Business Administration program The Jack Welch Institute.
Welch says the MBA program will integrate his philosophy of leadership and human resources into a 12-course curriculum designed for mid-career workers. He and his wife, Suzy, are also helping to recruit faculty and planning curriculum; he will record a weekly video for students. Welch says he was initially skeptical on online education, but is now "a believer."
Online higher education will generate revenue of $11.5 billion this year, research firm EduVentures says. It estimates that 11% of U.S. college students took most of their classes online in the fall of 2008, up from 1% a decade ago.
Read the whole story at Wall Street Journal.
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