The mobile advertising display campaign, which will appear exclusively on Verizon customers' phones, is designed to drive people to register for the Hyatt Gold Passport frequent guest rewards program and encourage people to visit Hyatt's new mobile Web site using their mobile phones.

Verizon Wireless customers will now have a faster and more convenient way to find Hyatt hotels, book rooms, view and change reservations, check in or out, receive special promotions, and access general information on the go when using Verizon Wireless' Mobile Web service, the company says.

The combination of Microsoft's destination sites like MSN and Verizon Wireless' Mobile Web service provides Hyatt with the ability to work with both a large publisher and service provider through one simple platform, says Amy Curtis-McIntyre, senior vice president of brand communications for Global Hyatt Corp.

The campaign includes both search and display ads, which will direct consumers to a mobilized version of Hyatt.com.

Earlier this month, the upscale hotel chain launched its Hyatt Mobile functionality, which allows guests to find and book hotels, access and modify reservations, and check in or out through any Web-enabled mobile device. The Hyatt Mobile site is available on all mobile devices worldwide.

The Hyatt Mobile site also provides special features for Hyatt Gold Passport members, and includes a way for guests to join Hyatt Gold Passport, view account details and reservations, and receive exclusive Gold Passport offers. The mobile site gives guests full access to information on all Hyatt hotel and resort locations worldwide.

Mobile versions also are available for Hyatt Place hotels at Hyattplace.com and Hyatt Summerfield Suites hotels at Hyattsummerfieldsuites.com. The Andaz and Park Hyatt brand mobile sites are live at Andaz.com and Parkhyatt.com.

Based in Chicago, Hyatt runs more than 370 hotels in 44 countries.

This news story is important. I recommend that everyone read it.