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Some common wisdom also claims that teens watch less TV these days. That's not the case, says Nielsen. The company notes that TV usage by teens has increased 6% over the last five years.
The study also says teens watch less online video than most adults -- 35% less time than adults 25-34. Teens did, however, recall ads better when watching TV shows online versus television.
Nielsen says teens' favorite TV shows are mostly the same as their parents. For example, teens watched "American Idol" more than any other TV show, just like their parents.
In regard to video games, Nielsen says teens are less interested in hard-core games than some people would think. For example, just two of their top five most-anticipated games since 2005 have been rated "Mature."
At the What Teens Want conference in New York, Nic Covey, director of insights for The Nielsen Company, said: "Looking at our research across markets and media, we see that, contrary to popular assumption, teens are actually pretty normal in their usage, and more attentive than most give them credit for."
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