Both technology companies have sought to set themselves apart with faster and higher-quality video-streaming services. "BitGravity's focus on fast, high-quality video delivery is of primary importance in working with them," said Scott Broomfield, co-founder and CEO of Veeple.

Launched in October, Palo Alto, Calif-based Veeple offers standard video services including players, content management, delivery and analytics services. Yet, the startup has endeavored to differentiate itself from a long list of rivals -- Brightcove, thePlatform, PermissionTV, Vimeo -- with technology that gives Web publishers the ability to make virtually anything in a Web video "clickable."

All in the spirit of interactivity, Veeple users can create "hot spots" in videos that link anywhere online, including Facebook, eBay and Amazon. Web publishers can add in-stream text, links, graphics, product images, thought bubbles and other elements to enhance their videos.

Early customers have included Yale University, AmazingTechProducts. com, and Global Social Media Network. In addition, Veeple offers comprehensive analytics. To date, the company has signed well over 100 customers from various sectors, including technology, gaming, entertainment and social networking.

Founded in 2006, BitGravity itself faces stiff competition from the likes of Akamai Technologies and Limelight. It recently launched a Flash-based digital video service that allows customers to stream high-definition videos over the Internet. Customers for the existing service include IAC, Revision 3 and Sling.

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