Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Dec 2 Search Insider Summit (Utah) Dec 6 Email Insider Summit (Utah) Jan 11 OMMA Agency of the Year (NYC) Jan 12 MEDIA Agency of the Year (NYC) Jan 26 OMMA Social (San Francisco) Jan 27 OMMA Performance (SF) Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 15 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL)
Recently Concluded Events
Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA) Sep 23 Creative Media Awards (NYC) Sep 23 The Future Of Media (NYC) Sep 22 Online All Stars (NYC) Sep 21 OMMA Awards (NYC) Sep 21 MediaPost Live at Advertising Week All-Access (NYC) Sep 21 OMMA Global New York (NYC)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 OMMA Agency of the Year 2010 MEDIA Agency of the Year
2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year 2009 OMMA Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Nielsen: Iran Election 'Watershed Moment' For News, Media
by Mark Walsh, Sunday, June 28, 2009, 11:39 PM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Research, Search

MOST READ

Iran Protest

Underscoring criticism that CNN initially received for its light coverage of the Iran election, the cable news network rarely ranked in the top five search results for terms related to the event.

That's among the findings from a pair of "Internet snapshots" Nielsen took June 18 and June 24 to learn more about the interplay of news and social media in what some termed the "Twitter revolution" because of the key role the micro-blogging service played in relaying news about the protests that erupted after the disputed election.

"The Iranian election is yet another watershed moment in the ongoing evolution of news and media, further blurring the lines between being, reporting, and following the story," according to the Nielsen report. In contrast to CNN, Wikipedia on June 18 featured within the top two Google search results in four of five of the leading election-related terms spanning "Iran," "Iran protest," "Iran election," "Mousavi," and "Ahmadinejad." Yahoo or Yahoo News was also in the top five for four of the five terms.

At least one social media source shows up within the top 10 search results for each term, usually directly above a traditional, major news source such as WSJ.com, Nielsen found. For "Ahmadinejad," YouTube, Yahoo, Boing Boing and Politico.com all ranked higher than CNN. The best showing for a traditional news outlet was MSNBC --grabbing the top two slots for "Iran protest," suggesting that it was a more popular source for breaking news rather than background information about Iran or key players in the election.

In the second search snapshot on June 24, social media had another strong showing, with Wikipedia in the top three search results in four of the five keywords or phrases, and YouTube rising up to make the top 10 for all terms. In the second week, Twitter emerged in the top 20 results, in connection with results for the two candidates. Traditional news sources including CNN and the BBC also rose up to the top more.

AOL, which has taken steps to expand its news and political coverage recently, doesn't seem to appear among any of the top search results on June 18 or June 24. CIA.gov got on board in the second week as the second-highest-ranking result after Wikipedia in searches for "Iran."

"What this means is that general human curiosity is driving people to look to all available sources for information -- the conflict in Iran presenting the latest and perhaps most sophisticated example of how the world has changed for journalists, the media and increasingly active media consumers alike," concluded Nielsen.

With Michael Jackson's death last week abruptly pushing aside the Iran election story -- and temporarily taking down sites like Google News and Twitter -- Nielsen may have to pursue a separate study on the go-to sources for celebrity news. Wikipedia would probably still rank high.

2 people recommend this article. 



AUTHORS

ARCHIVES

Recent Online Media Daily Articles
'Grey's Anatomy' Sires Web Series Spin-Off   
Extending one of its more popular brands online, Disney/ABC Television Group on Thursday debuted an original...
New Dynamic Logic Service Brings In-Ad Surveys   
As an advertiser, how would you like to get instant feedback on an online ad right...
Social Media Fires Up Video Game Marketing   
Facebook and Twitter campaigns have fueled the fire of video game marketing by augmenting traditional widgets...
Study: Consumers Value Traditional Attributes In Online Brands   
While Google remains consumers' favorite online brand, Yahoo and Amazon are not far behind, according to...
Microsoft Targets Television Advertisers For Xbox Live, Embeds Nielsen Measurement In-Game   
Supported by Nielsen, Microsoft unveiled the first pilot Thursday on the second season of the Xbox...
Lawmakers, Inching Toward A Privacy Bill, Question 'Data-Mining Reapers'   
Lawmakers Thursday questioned whether businesses are amassing too much data about consumers without their knowledge or...
Most Mobile Users Indifferent To Or Don't Want Ads   
Nearly four in 10 consumers don't want to receive mobile ads for any reason -- and...
LinkedIn Launches Custom Groups For Marketers   
Expanding its monetization efforts, LinkedIn is launching a new program allowing marketers to create sponsored groups...
Judge Green-Lights Class-Action Against Citysearch   
Dealing a blow to IAC, a federal judge has decided that disgruntled online marketers can proceed...
Verizon App Offers All-In-One Easy Access to Social Nets, Twitter   
Verizon Wireless has partnered with iSkoot to launch an application promising easy access to popular social...
>> Online Media Daily Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2009 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com