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RSSJack Flanagan, comScore executive vice president, said "... Americans are feeding their hunger for celebrity gossip by ‘snacking' on these news updates throughout the workday... nearly half of all time spent on entertainment news sites comes from work computers."
| Time Spent in Entertainment News Category (May 2009 Total U.S. Home/Work/University Locations) | |||
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| Entertainment - News | ||
|
| All Locations | Home | Work |
| Total Minutes (MM) | 893 | 502 | 391 |
| Share of Minutes | 100.0% | 56.2% | 43.8% |
| Source: comScore Media Metrix, July 2009 | |||
With more than one-quarter of U.S. Internet users visiting an entertainment news site in May 2009, omg!, Yahoo!'s celebrity gossip site, led the category with 20.6 million visitors, nearly doubling its audience in the past year. TMZ captured the #2 ranking with 9.9 million visitors, followed by People. Significant gains were experienced by USmagazine.com, Entertainment Weekly, and The Insider.
| Visitation to Entertainment News Category (May 2009 vs. May 2008, Total U.S. Home/Work/University Locations | |||
| Location Visited | Total Unique Visitors (000) | ||
| May-08 | May-09 | % Change | |
| Total Internet : Total Audience | 190,858 | 193,825 | 2% |
| Entertainment - News | 51,285 | 54,946 | 7 |
| omg! | 12,512 | 20,654 | 65 |
| TMZ | 9,243 | 9,930 | 7 |
| People | 9,170 | 8,285 | -10 |
| USMagazine.com | 1,542 | 6,559 | 325 |
| Entertainment Weekly | 2,394 | 3,923 | 64 |
| E! Online | 4,017 | 3,759 | -6 |
| About.com Entertainment | 3,530 | 3,243 | -8 |
| TheInsider.com | 801 | 2,522 | 215 |
| PerezHilton.com | 2,505 | 2,457 | -2 |
| AccessHollywood.com | 1,478 | 2,268 | 53? |
| Source: comScore Media Metrix, July 2009 | |||
"May was one of the heaviest months on record for entertainment news consumption, but it will almost certainly be surpassed in June with the shocking news of Michael Jackson's death driving high volumes of traffic to these sites," added Mr. Flanagan.
In April 2009, 34.8 million videos were viewed on entertainment news sites, an increase of 52% versus year ago. TMZ led the category with 2 million video viewers and 10.3 million videos viewed. More than 1.7 million viewers watched 3.8 million videos at omg!, while ETOnline.com served 3.9 million videos to 1.5 million viewers in April.
| Online Video Viewing in the Entertainment News Category (April 2009 Total U.S. Home/Work/University Locations) | ||
| Property | Unique Viewers (000) | Videos (000) |
| Total Internet : Total Audience | 151,652 | 16,785,432 |
| Entertainment - News | 9,889 | 34,781 |
| TMZ | 2,056 | 10,284 |
| omg! | 1,729 | 3,762 |
| ETOnline.com | 1,474 | 3,928 |
| PerezHilton.com | 700 | 2,585 |
| AccessHollywood.com | 566 | 1,062 |
| E! Online | 495 | 899 |
| TheHollywoodVoice.com | 263 | 509 |
| SoapOperaDigest.com | 248 | 557 |
| StarPulse.com | 235 | 400 |
| Entertainment Weekly | 199 | 581 |
| Source: comScore Video Metrix, July 2009 | ||
For the complete report, please visit comScore here.
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