Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 17 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL) Apr 27 Outfront Conference (NYC) May 12 OMMA Mobile (NYC) May 13 Digital Out-of-Home Awards (NYC) Jun 15 OMMA Video Jun 16 OMMA Publish (NYC) Jun 17 OMMA Social (NYC)
Recently Concluded Events
Jan 26 OMMA Social (San Francisco) Jan 25 OMMA Performance (SF) Jan 12 MEDIA Agency of the Year 2009 (NYC) Jan 11 OMMA Agency of the Year 2009 (NYC) Dec 6 Email Insider Summit (Utah) Dec 2 Search Insider Summit (Utah) Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 Digital Out-of-Home Awards
2010 MEDIA Agency of the Year 2009 2010 OMMA Agency of the Year 2009 2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Superconnected: 71 Percent Say They Can't Live Without Facebook
by Gavin O'Malley, Monday, July 13, 2009, 2:32 PM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Demographics, Research

MOST READ

shocked girl

Could you survive without your social networks?

Perhaps underestimating their own ability to adapt -- or pick up a telephone -- just 29% of Facebook and LinkedIn users say they could "probably do without" the popular networks, according to a new study by Anderson Analytics.

Apparently a somewhat less vital recourse, 35% of the 5,000 U.S. social media users surveyed in May said they could do without MySpace, while a more modest 43% thought life still worth living without Twitter.

Under 35, people rely on social networks for "fun" and contacting friends, while older consumers increasingly view them as indispensable for staying in touch with family and close friends.

Correspondingly, the majority -- 75% -- said Facebook was their most valuable network, followed by 65% who cited MySpace. Only 30% said the business centric LinkedIn was their most valuable network, followed by the 12% who gave it up to Twitter.

"Our research shows that Facebook users clearly understand the value of their network," said Tom Anderson, managing partner of Anderson Analytics.

"Twitter's challenge will be to add more value to its service, and LinkedIn's challenge will be to give users reasons to go there more often, something Twitter seems especially good at."

The Anderson report found an estimated 110 million people in the U.S. -- or 36% of the total population -- are regular social networking users.

Of that group, Facebook dominates with 78 million regular users -- defined as those logging on at least once a month -- followed by MySpace with 67 million, Twitter with 17 million, and LinkedIn with 11 million regular users.

While much attention has been paid to the graying of social networks, most users -- 61% -- remain under 35.

MySpace remains the most youthful -- the average age of its users being 29 -- while the average age of Facebook users is 34, and 33 for Twitter.

While it varies by network, the majority of social networkers are now women by a margin of 55% to 45%.

LinkedIn skews the most toward male users -- 57% to 43% -- while Facebook tends a bit toward women -- 56% to 44%.

Men were more likely than women to use social networks for business purposes -- 32% of male respondents said using them for business/career contacts was a key benefit, vs. 22% for females.

Guys are more likely to share information about their hobbies, interesting articles or work-related topics, while gals in general are more likely to share photos, information about what they are currently doing or posts about their pets.

What's more, male users tend to have a greater number of social networking site connections. The report found men have an average of 140 friends on Facebook, 53 Twitter followers and 71 LinkedIn connections; the comparable averages for women are 110, 18 and 36.

Anderson attributes this finding to the fact that males are less likely to be concerned about connecting to strangers online -- 29% for men vs. 10% of women.

30 people recommend this article. 



AUTHORS

ARCHIVES

Recent Online Media Daily Articles
Cable Company Sued For Working With NebuAd    
Alabama resident Samuel Green has filed a second lawsuit against the Washington Post Company's Cable One...
Google Buzz Rolls Out Sharing Features To Gmail And Mobile Platforms   
Google made another bid Tuesday to master social media. The Mountain View, Calif. company will turn...
Ecommerce Spending Declined For The First Year Ever In 2009   
Thanks to the ongoing recession, 2009 will go down as the first negative growth year in...
Duly Noted: Morningstar Acquires Finance Blog Footnoted   
Independent investment researcher Morningstar on Tuesday announced the acquisition of financial blog Footnoted. The acquisition includes...
RIAA Takes Hard Line Against File-Sharer Who Is Asking Judge To Reduce $675,000 In Damages   
The record labels are arguing that grad student Joel Tenenbaum's request that the judge reduce a...
Offerpal Adds New Way To Earn Virtual Currency   
Online offers network Offerpal Media is putting users to work to earn virtual currency for...
DBG Boosts Analytics With Datran Media's Aperture    
Video network Digital Broadcasting Group has integrated Datran Media's Aperture digital audience measurement technology across its...
Facebook Dumps Microsoft Display, But Bing Is In   
Following a renegotiation of an existing ad placement partnership, Facebook will no longer run Microsoft display...
Armchair CDs Speak Out On Super Bowl Spots   
Twitter and social media have become the water coolers, spitting out data on ads during Super...
Social Media Platform Aims To Separate Signals From The Noise   
Networked Insights plans to announce this week several features in its SocialSense platform that should give...
>> Online Media Daily Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2010 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com