Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Dec 2 Search Insider Summit (Utah) Dec 6 Email Insider Summit (Utah) Jan 11 OMMA Agency of the Year (NYC) Jan 12 MEDIA Agency of the Year (NYC) Jan 26 OMMA Social (San Francisco) Jan 27 OMMA Performance (SF) Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 15 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL)
Recently Concluded Events
Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA) Sep 23 Creative Media Awards (NYC) Sep 23 The Future Of Media (NYC) Sep 22 Online All Stars (NYC) Sep 21 OMMA Awards (NYC) Sep 21 MediaPost Live at Advertising Week All-Access (NYC) Sep 21 OMMA Global New York (NYC)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 OMMA Agency of the Year 2010 MEDIA Agency of the Year
2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year 2009 OMMA Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
CIA Gains Technology To Monitor Social Media Buzz
by Laurie Sullivan, Monday, October 19, 2009, 5:05 PM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Online

MOST READ

IQT

United States intelligence agencies will have a tool to read blog posts, Twitter tweets and chatter across the Internet. In-Q-Tel, the independent strategic investment arm of the U.S. government, has infused cash into Visible Technologies with plans to make the platform available to all 15 agencies it supports, including the United States Central Intelligence Agency (CIA).

The decision represents a movement now underway by the United States government to become more familiar with emerging social media and Internet technology. In-Q-Tel also has made an investment in ThingMagic, a company deep in radio frequency identification (RFID) technology.

Donald Tighe, vice president of external affairs at In-Q-Tel, says the company made the investment to introduce Visible's technology to government agencies, but declined to provide specifics. He says In-Q-Tel's average investment varies between $500,000 and $3 million per company. Since being founded in 1999, In-Q-Tel has invested about 80% in work programs and 20% in partnering with other venture capitalists, Tighe says.

Explaining how U.S. intelligence agencies might use Visible's platform, Tighe points to technology that companies install to automate analysis of customer service phone conversations. Sophisticated technology can determine when it's appropriate to bring in a supervisor to resolve disputes based on the tone of the person talking and the words being used in the conversation to convey the message.

Visible Technologies' platform helps brands to monitor the millions of posts and conversations on blogs, forums, YouTube, Twitter and other online forums. "There is a world full of countries with people who are in online chat rooms," Tighe says. "They may talk about something important to national security issues, or maybe someone becomes concerned about what they hear in one of these rooms. These scenarios are an example of the type of monitoring technology Visible Technologies offers."

The government represents a new market segment opportunity for tech companies, according to Blake Cahill, senior vice president of marketing at Visible Technologies. In this case, the CIA has become interested in a feature in one of the platforms the company offers.

Visible crawls about 500,000 Web sites daily to gather information from more than 1 million posts and conversations. In-Q-Tel's investment is not random, but rather is related to a particular project that Cahill declined to discuss. It could alter Visible's product roadmap, fast-forward it and open avenues to data that had been closed in the past, he admits.

36 people recommend this article. 



AUTHORS

ARCHIVES

Recent Online Media Daily Articles
'Grey's Anatomy' Sires Web Series Spin-Off   
Extending one of its more popular brands online, Disney/ABC Television Group on Thursday debuted an original...
New Dynamic Logic Service Brings In-Ad Surveys   
As an advertiser, how would you like to get instant feedback on an online ad right...
Social Media Fires Up Video Game Marketing   
Facebook and Twitter campaigns have fueled the fire of video game marketing by augmenting traditional widgets...
Study: Consumers Value Traditional Attributes In Online Brands   
While Google remains consumers' favorite online brand, Yahoo and Amazon are not far behind, according to...
Microsoft Targets Television Advertisers For Xbox Live, Embeds Nielsen Measurement In-Game   
Supported by Nielsen, Microsoft unveiled the first pilot Thursday on the second season of the Xbox...
Lawmakers, Inching Toward A Privacy Bill, Question 'Data-Mining Reapers'   
Lawmakers Thursday questioned whether businesses are amassing too much data about consumers without their knowledge or...
Most Mobile Users Indifferent To Or Don't Want Ads   
Nearly four in 10 consumers don't want to receive mobile ads for any reason -- and...
LinkedIn Launches Custom Groups For Marketers   
Expanding its monetization efforts, LinkedIn is launching a new program allowing marketers to create sponsored groups...
Judge Green-Lights Class-Action Against Citysearch   
Dealing a blow to IAC, a federal judge has decided that disgruntled online marketers can proceed...
Verizon App Offers All-In-One Easy Access to Social Nets, Twitter   
Verizon Wireless has partnered with iSkoot to launch an application promising easy access to popular social...
>> Online Media Daily Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2009 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com