Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 17 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL) Apr 27 Outfront Conference (NYC) May 12 OMMA Mobile (NYC) May 13 Digital Out-of-Home Awards (NYC) Jun 15 OMMA Video Jun 16 OMMA Publish (NYC) Jun 17 OMMA Social (NYC)
Recently Concluded Events
Jan 26 OMMA Social (San Francisco) Jan 25 OMMA Performance (SF) Jan 12 MEDIA Agency of the Year 2009 (NYC) Jan 11 OMMA Agency of the Year 2009 (NYC) Dec 6 Email Insider Summit (Utah) Dec 2 Search Insider Summit (Utah) Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 Digital Out-of-Home Awards
2010 MEDIA Agency of the Year 2009 2010 OMMA Agency of the Year 2009 2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Baseball Slams Fall Ratings Race
by Wayne Friedman, Tuesday, October 20, 2009, 5:51 PM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Television, Media Measurement, Baseball

MOST READ

CBS' Big Bang Theory

Heavy Major League Baseball playoff action is starting to make a mess of the fall ratings race. But when the dust cleared on Monday, CBS was on top.

CBS' four sitcoms between 8 p.m. to 10 p.m. still gave the network top-rank status with its "The Big Bang Theory," now getting to a Nielsen 5.3 rating/13 share among 18-49 viewers, the best-rated show of the evening. The second-best-rated show also belonged to CBS: "Two and a Half Men" with a 4.8/12.

This gave CBS an overall 4.1 rating/11 share among 18-49 viewers. Fox was next at a 3.9/10.

Fox's dramatic Yankees-Angels playoff game overran into prime time, which took some steam out of "House." Instead of its typical 5 plus ratings, it grabbed a 4.5/11. The show's now-regular Monday night programming partner, "Lie to Me" took a 2.9/7, in its slightly shifted time slot.

ABC's came in third place on Monday among 18-49ers. "Dancing with the Stars" posted a 3.6/9, about the same as it has done in recent weeks. The same went for "Castle" at 10 p.m., getting to a 2.4/6.

NBC didn't see much movement on the night, either. "Heroes" got to a 2.5/7; new show "Trauma" still struggles, but hasn't lost any ground, at a 1.8/4. "Jay Leno" took a 1.4/4, its lowest Monday night numbers so far.

CW's shows slipped some. "Gossip Girl" is now down to 1.98 million viewers, from 2.4 million the week before. "One Tree Hill" is at 2.21 million, also down from 2.55 million.




AUTHORS

ARCHIVES

Recent MediaDailyNews Articles
Outside.in Helps Newspapers Create Hyper-local News Pages   
Outside.in, a Web developer which focuses on aggregating hyper-local content and pairing it with highly targeted...
Crunch Time: Doritos Scores Commercial Triumph: Most-Watched Ad Ever   
This past Super Bowl was the most-watched TV show of all time -- with 106.5 million...
MediaCom Names Jarvie COO   
Euan Jarvie, formerly Chief Client Officer for MediaCom has been upped to a new post: Chief...
Happy Face: Disney Cable, Broadcast Rise, Scatter Market Up   
Walt Disney's television networks, film and TV production studios improved profitability helping to keep the media...
Latest Bankruptcy: Penton Enters Chapter 11   
Another big publisher has entered bankruptcy, with Penton Media's announcement Tuesday that it is filing for...
PGA: Ad Pages Rise 41% In Early '10    
The Publishing Group of America -- which publishes newspaper-distributed magazines, including American Profile, Relish, Spry --...
Broadcast Sites Grab Millions, NBC Emerges No. 1   
Its traditional TV platform might need some work, but among all TV networks' individual Web sites,...
McClatchy Newspapers Reject Online Pay Walls   
As debate percolates around newspapers charging for Web content, count on The Miami Herald and Kansas...
truTV Super Bowl Spot Helpful, No Touchdown   
Did a Super Bowl ad help truTV? Some may label it a first down, not a...
TV Ad Market: Less In 2013 Than 2006   
Although the advertising share of revenues from digital and retransmission fees will grow in the coming...
>> MediaDailyNews Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2010 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com