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MRI also found that 10.1% of U.S. adults visited a blog in the last 30 days, while only 3.4% actually wrote one during the same period.
The heaviest activity among blog browsers and writers is among users in the 18-24 and 25-34 age brackets, according to MRI. Adults ages 18-24, for example, are 118% more likely to have written a blog (in the last 30 days) than the total adult population.
The incidence of both visiting and writing blogs declines consistently in the higher age ranges. Just 6.4% of adults aged 55-64 visited a blog in the last 30 days while only 1.3% of them wrote a blog.
PRESS RELEASE
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Who's Blogging?
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% Adults | % Ages 18-24 | % Ages 25-34 | % Ages 35-44 | % Ages 45-54 | % Ages 55-64 |
| Visited a Blog in the Last 30 Days
| 10.1
| 15.5
| 16.1
| 12.0 | 8.6 | 6.4 |
| Wrote a Blog in the Last 30 Days
| 3.4 | 7.5 | 5.9 | 3.8 | 2.4 | 1.25 |
| Source: Mediamark Research & Intelligence, Spring 2009 Survey of the American Consumer | ||||||
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Just because peopled socialize en masse in a new medium doesn't make it a new mass medium.
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