Cablevision programming unit Rainbow grew ad revenue a stunning 18.2% in the third quarter. Rainbow houses AMC, WE tv, IFC and other networks including Sundance. It grew net revenue 3.5% to $260 million. Operating income was up 82.7% to $53.5 million.
Cablevision and its Rainbow programming counterparts have been working hard this year to expand advanced advertising offerings. A slew of new advertisers, including Benjamin Moore and Century 21, are using the cable system's interactivity to allow customers to sign up for free vouchers and testers for products.
Financial reports also showed that third quarter net revenue at Rainbow's three growing content businesses; AMC We tv and IFC rose 11.4% to $206 million while operating income rose 23.2% to $79.2 million.
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