Vibe will return to print with a wider editorial focus encompassing not only music but fashion, politics, culture, arts and sports. At the same time, the new print product will take a backseat to the companion web site. "Vibe.com is really the hub. That's where everything needs to go back to," says editor in chief Jermaine Hall.

The old Vibe died last June, but two months later InterMedia Partners, the private equity fund, stepped in and bought the brand's assets. Now the print edition is coming back with a reduced frequency, four issues next year compared with the 10 once planned for 2009, and a smaller paid circulation guarantee, 300,000 now compared to 600,000 at shutdown.

Read the whole story at Advertising Age.

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