Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Dec 2 Search Insider Summit (Utah) Dec 6 Email Insider Summit (Utah) Jan 11 OMMA Agency of the Year (NYC) Jan 12 MEDIA Agency of the Year (NYC) Jan 26 OMMA Social (San Francisco) Jan 27 OMMA Performance (SF) Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 15 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL)
Recently Concluded Events
Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA) Sep 23 Creative Media Awards (NYC) Sep 23 The Future Of Media (NYC) Sep 22 Online All Stars (NYC) Sep 21 OMMA Awards (NYC) Sep 21 MediaPost Live at Advertising Week All-Access (NYC) Sep 21 OMMA Global New York (NYC)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 OMMA Agency of the Year 2010 MEDIA Agency of the Year
2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year 2009 OMMA Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
OVER THE LINE
MLB: More Polish, Less Spit?
by George Simpson, Friday, November 6, 2009, 7:00 AM


SHARE

TOOLS

RELATED ARTICLES
TAGS:  Sports, Commentary

MOST READ

When you have a 14-year-old-daughter you quickly learn that her career choices tend to change faster than the postings on her Facebook wall or her brand preferences, which can be fanatical one day and "so over" the next. It wasn't so long ago that she was going to "study in Paris and become a chocolate maker." That was followed by working with "adoption agencies to place kids." During the just-ended baseball playoffs she announced she wanted to become a "manager" or "whoever makes the rules for the players."

This decision was driven partly by our neighbor across the street inviting her to the final game of the American League Championship at Yankee Stadium, but her interest reached zealot status during the World Series. Her mission is not to reorganize the batting lineups or pitching rotations, or even give signals to the base runners. It is -- as she said vehemently at each offense -- to "Get them to stop spitting on the field."

No amount of lore about the MLB legacy of tobacco chawin' came anywhere close to dissuading her from her position that it is "just disgusting." It did not help that virtually every time Fox came in tight on a player close up (no matter if at the plate, on the mound, on the bases, in the field or on the bench) they immediately dribbled a loogy.

"See! See? They did it again!" became a clarion call in our family room, overriding whatever the game situation on the Big Screen TV. Having been thus sensitized (like back when Lucy used to drive Charlie Brown crazy by making him "aware of his tongue") I couldn't help BUT notice that baseball players indeed spit all the time, throughout the entire game, and not just in stressful situations. Guys eight places down the reliever chart, who wouldn't pitch in the game unless it went 27 or more innings, still sat in the bullpen spitting away. All of this really concerned my daughter, since most fields are now artificial turf and she likened it to "spitting on the carpet at your office." A cogent observation, to be sure.

Now, I played football, basketball and baseball growing up, and through a series of not altogether happy circumstances, found myself on national TV playing in the Gator Bowl, a situation one might consider to be stressful for a 21-year-old. Did I spit on the field? No. Did I ever spit on a playing field? Absolutely. Did I spit every 10 or 15 seconds like the big leaguers do? Never. If I was in a World Series game would I spit all the time? Nope (perhaps pee down my leg once or twice, but not spit).

I am certain there is some perfectly logical physiological reason why baseball players have the urge to spit throughout the game -- but fair warning, if my daughter ever becomes your manager, there could be some serious fines handed out. Congrats, Yankees. Spit and all.

3 people recommend this article. 

3 comments on "MLB: More Polish, Less Spit?"

  1. Paula Lynn from Who Else Unlimited; hollywood5459@gmail.com
    commented on: November 06, 2009 at 1:03 PM
    A tender hanky may not be possible on a ball field, but Stop chewin' that cancer tabaccy, and you'll stop spittin' so much.

  2. jan zlotnick from the zlotnick group
    commented on: November 06, 2009 at 12:44 PM
    Your daughter's observation is correct: players spit and blow stuff out of their nose. Imagine if hockey or football or soccer or Kentucky Derby (!!!) featured the kind of constant upclose-and-(too)-personal shots we get in baseball? How 'bout if the U.S. Congress did their work outside, we'd be in for some real treats on C-Span. I kinda blame the broadcasting/camera director for some of this: when he/she directs a move to a particular camera zooming in on a particular face, if you don't know the human-nature and personality cues of impending saliva removal, well, you should. My favorites during the playoffs/world series were of A-Rod habitually tossing his gum on the field...or one shot of him doing the one-nostril blow out. These guys can't, or have decided not to, "help themselves" -- at some point, they have to just be themselves, whatever that is, to get them through an intensively high-pressure, ridiculously scrutinized (and yes, highly paid) job. If we watched reality "office" shows, can you imagine what we'd be seeing coming out of the noses, ears, mouths, and who knows where else, from people at their desks, at the water fountains, in the cafeterias, in the elevators? From a marketing/pr/branding POV, i do see the value of the company or at least their agent giving them a heads up, showing them film of how their behavior might have a impact on their brand's public/consumers. But then, it's up to them...if they need to spit to stay sane in that insanely scrutinized job, I'm giving them slack... - Jan Zlotnick http://www.thezlotnickgroup.com

  3. Charles Cuttone from Sports Vue Interactive
    commented on: November 06, 2009 at 11:04 AM
    One point of fact in this story that is incorrect. Most Major League baseball fields are not artificial turf. In fact, there are only a handful left, in domed stadiums and one of those, in Minnesota will be gone next year when the club moves to a baseball only facility. That would leae just Tampa and Toronto with artificial turf.

Leave a Comment

You must be signed in to comment. Sign In
GEORGE SIMPSON



ARCHIVES

Recent Online Media Daily Articles
Rotten Apple    
If you have ever been to an Apple retail store, everybody there seems to have ingested...
Trust is a Beautiful Thing   
Why do people pay $11 for turkey sandwiches at Whole Foods? Trust. And social media is...
How SMS Advertisements Will Impact Consumers   
Mobile advertising offers brands an unprecedented ability to build highly targeted, personal relationships with their audiences....
Why the Real-Time Web, Social Networking And Android Drove Google's AdMob Acquisition   
It's a great time to be a mobile ad network, but not for the reasons you...
The Ultimate Fast Guide to SEO + Flash   
Superb digital presentation is the synergy between art and technology. Nowhere is the fluidity of this...
They Save Whales, Don't They?   
A freelancer who wrote a story in The New York Times' Science section had his expenses...
MLB: More Polish, Less Spit?   
When you have a 14-year-old-daughter, you quickly learn that her career choices tend to change faster...
Trick Or Click! Why Are Advertisers Letting Themselves Get Tricked?   
Trick or treat! Before I open the door to hear that perennial cry, I often wonder...
Modeling Your Way To Better Campaign Results   
With the recent New York Times article stating that Statisticians were the "next sexy job", although...
Is the Internet an Economic Glass Half Full or Half Empty?   
Wishing the Internet a happy birthday, Tom Foremski, in his Silicon Valley Watcher blog,...
>> Online Media Daily Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2009 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com