Rand Fishkin tells us where to focus efforts when learning about SEO. He calls some of the topics "simple, but not necessarily easy," especially when delving into patent analysis and building ranking models.

In the accompanying video, Fishkin talks about building a test platform and finding someone to give offer up search engine advice. He also suggests getting involved with the SEO community, but provides a cautionary caveat on relying on blogs and forums for information.

Read the whole story at SEOmozBlog.

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