| Twitter Eyes Better Trend Targeting |
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Venture Beat, Friday, November 6, 2009, 2:52 PM
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Twitter is doing it best to clean up its "trending topics" feature by returning more relevant results when uses look up popular keywords that other users are tweeting about. The company adopted trending topics after acquiring search engine Summize last year. As a result, it can pick up popular keywords or phrases that the community is buzzing about, which has been a useful way to find out about news of various sorts. As Twitter has grown in size, however, its topics have been more and more mainstream, while spammers have been exploiting the service by including the words in their tweets, so they'll show up in search results when people click on the keywords. "We're starting to experiment with improvements to trends that will help you find more relevant tweets," says Twitter spokesperson Jenna Sampson. Specifically, we're working to show higher quality results for trend queries by returning tweets that are more useful ... The improvement won't be very noticeable at first, but this is a small step toward unearthing more value in search and getting you more relevant results."
Read the whole story at Venture Beat.
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