Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 17 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL) Apr 27 Outfront Conference (NYC) May 12 OMMA Mobile (NYC) May 13 Digital Out-of-Home Awards (NYC) Jun 15 OMMA Video Jun 16 OMMA Publish (NYC) Jun 17 OMMA Social (NYC)
Recently Concluded Events
Jan 26 OMMA Social (San Francisco) Jan 25 OMMA Performance (SF) Jan 12 MEDIA Agency of the Year 2009 (NYC) Jan 11 OMMA Agency of the Year 2009 (NYC) Dec 6 Email Insider Summit (Utah) Dec 2 Search Insider Summit (Utah) Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 Digital Out-of-Home Awards
2010 MEDIA Agency of the Year 2009 2010 OMMA Agency of the Year 2009 2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Vitaminwater Partners With 50 Cent For IPhone App
by Tanya Irwin, Tuesday, November 17, 2009, 2:46 PM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Applications, iPhone, Celebrity, Music, Beverages

MOST READ

Vitamin Water

Vitaminwater and 50 Cent have teamed up to launch a new iPhone app that allows fans to remix parts of 50 Cent's album on their device.

On the 50's Sound Lab App, users can create and share their own mixes of "Baby by Me," the first single from 50 Cent's LP "Before I Self Destruct," via their iPhone or iPod Touch.

In addition to being able to remix the new single, 50 Cent is giving one aspiring fan a chance to show off their skills with him in the recording studio. Once all of the Vitaminwater remixes have been uploaded, 50 Cent will scout out the best remix of his latest single and invite that person to meet up with him.

Users can record and share their personal mixes via Facebook, email, or on the interactive music companion site: http://www.50soundlab.com. The app will be available as long as 50 Cent is scouting the remixes. The deadline for these is Feb. 16, according to a Vitaminwater spokesperson.

"There is a marketing and press strategy in place to raise awareness of the app," said Vitaminwater spokeperson Jesse Parker Stowell, who declined to provide further details.

The 50's Sound Lab App is powered by Moderati's Romplr remix platform. Romplr allows fans to interact with music by creating their own versions of tracks by their favorite artists, thereby becoming part of the creative process themselves. The 50's Sound Lab App gives fans access to the key elements of the original recording and provides creative tools to personalize the new single. 50's Sound Lab App is available for free from the App Store on iPhone and iPod touch.

"50 Cent is a part of the Vitaminwater family and we are excited to be able to share his new single with everyone through this groundbreaking social media experience," said Rohan Oza, CMO of Vitaminwater, in a statement. No one from Vitaminwater marketing was available to speak to the media on Tuesday, according to Stowell.

1 person recommends this article. 



AUTHORS

ARCHIVES

Recent Marketing Daily Articles
Multiple Dynamics Drive Hormel Umbrella Campaign    
The campaign's emphasis on the quality/trust factors of products under the Hormel umbrella -- sans direct...
Facebook, Victoria's Secret Big With Online Shoppers   
"What surprised us most was how many customers say they really wanted to hear about sales...
Tech Firms Lead In Media Value Measure    
General Sentiment's Media Value report is composed of brand chatter that is used to determine what...
Return On Objective Key In Sports Partnerships    
Target was also involved in building a NASCAR team's headquarters and regularly sends its IT staff...
24 Hour Fitness Effort Builds On Olympics    
"Our new strategy going forward is not about using athletes for athletes sake but to tie...
Simmons Asks Consumers To 'Tweet For Sleep'    
"We've already seen an increase in our Twitter followers, and we'll continue to connect with these...
ANA: Fewer Foresee Death Of TV Spot In Decade   
There was also a high level of interest in branded entertainment and interactive TV in the...
Super Bowl Ball Now In Marketers' Hands   
Hyundai put its commercials on touch-screen kiosks in dealer showrooms, but not just for consumers. "It's...
Most Meaningful: Snickers. Least: GoDaddy    
According to Andrew Graff, CEO of Allen & Gerritsen, "The ads that were most meaningful were...
Private-Label Growth Outpacing Brands    
"Wine is a highly fragmented category, and we believe that in many cases, consumers are not...
>> Marketing Daily Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2010 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com