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RSSKurt Greenbaum, an editor at the St. Louis Post-Dispatch, doesn't seem all that happy that his newspaper allows people to publish unmoderated comments. And he doesn't seem to be much of a fan of the paper's privacy policy, either.
In a recent, remarkably self-satisfied column, "Post a vulgar comment while you're at work, lose your job," Greenbaum bragged about how he outed one formerly anonymous commenter.
Greenbaum wrote that someone sent in a "vulgar expression for a part of a woman's anatomy" as a comment to an item that posed the question "What's the craziest thing you've ever eaten?"
Someone at the paper deleted the remark, but the same commenter re-sent it. At that point, Greenbaum made an apparently off-the-cuff decision to out the poster. Greenbaum had the commenter's IP address -- it was included in the email with his original comment -- and could tell that it came from a local school.
He called the school, informed on the commenter and then forwarded the email. It didn't take the school long to figure out that a teacher had sent it the message; he ended up resigning that day.
Greenbaum might have reacted impulsively, but it's still troubling that a journalist with 27 years of experience didn't question whether it was wise to out one of the paper's readers -- a decision that certainly seems to violate the paper's own policies. The site's privacy policy states: "We will not share individual user information with third parties unless the user has specifically approved the release of that information. In some cases, however, we may provide information to legal officials."
Greenbaum, who holds the title director of social media, posted a follow-up column today denying that he had disclosed private information. "I had none to reveal and wouldn't have if I had it," he writes.
Apparently, the online editor still doesn't grasp that IP addresses can be used to identify individuals.
What Greenbaum really seems to resent is that any random reader can now get published simply by hitting the send button. If Greenbaum mourns for the old days, when editors tightly controlled who appeared in the letters/op-ed pages, he could and should lobby the paper to disable automatic comments.
Of course, that path contradicts much of the conventional wisdom about what newspapers need to do to bring their businesses into the digital era. Then again, so does ratting out commenters to their bosses.
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And was Mr. Greenbaum certain that the school didn't allow staff to use their computers on breaks or lunch time?
I gleefully look forward to hearing that the school employee successfully sues both Mr. Greenbaum and the St. Louis Post-Dispatch.
Newspapers have published letters to the editors for many, many years. Very few of them publish those letters anonymously.
And, why should newspapers or other digital publishers be forced into spending enormous amounts of time deleting inappropriate comments published anonymously. Not allowing anonymous comments will lower that monitoring/deleting task tremendously, because few troglodytes will bother to post their venom if they know they're not anonymous.
I certainly have no problem with the fact that readers can respond with a simple click of a button. That allows tremendous feedback -something that didn't exist previously. Very few people will actually go through the process of physically writing a letter to the editor and mailing it.
But there's a difference between giving your readers ample, and easy, opportunity to respond and react online - and giving them an anonymous forum to air their worst thoughts.
While the punishment doesn't seem to fit the crime (if you want to call it that) maybe it can serve as a reminder to others that we all share the mouthpiece of social media and not everybody is amused by juvenile comments that serve only to shock and not to inspire or engage.