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RSSOn the last Thursday of the still-big November TV period, virtually every network show took it on the chin. Similar ratings trends also took place earlier in the week.
Big shows -- such as ABC's "Grey's Anatomy," CBS' "CSI," NBC's "The Office" and Fox' "Fringe" -- all sank lower versus their respective results of a week before. Some of this could be due to a NFL Network Thursday night game between the Miami Dolphins-Carolina Panthers. That network's Thursday games have been pulling in around 4 million viewers on average.
Looking at just the young at heart on this Thursday, CW's nice surprise this season, "Vampire Diaries," fell across all the demographics that matter to them. It earned a Nielsen 1.6/5 among 18-49 viewers versus a 1.9/5 the week before. Its companion show "Supernatural" also moved lower to a 1.2/3, from a 1.3/3.
The only bit of comfort was from CBS' "The Mentalist," which improved some to a 3.7/11 among adult 18-49 viewers versus a 3.6/10.
Bigger declines were seen with ABC's "Grey's Anatomy," which landed with a 5.1/13 -- down 9%. Its 10 p.m. companion show, "Private Practice," went south big time, dropping 21% to a 3.1/9.
NBC's "The Office" saw a season-low 3.7/10, down 12%. Fox's "Fringe" sank 9% to a 2.0/5. ABC's once high-flying "FlashForward" is now at a more humbling 2.4/7, off 8% from a week ago.
All this gave CBS a shrug-of-the-shoulders victory for the night among those key 18-49ers: at a 3.7/10. Usual Thursday winner ABC was right behind, with a 3.5/10.
NBC and Fox were in a distant third-place tie at a 2.3/6 apiece. CW scored a bit better than Univision, with a 1.5/4 among 18-49 viewers and a 1.7/5 for 18-34 viewers. Univision earned a 1.4/4 for 18-49 viewers and a 1.6/5 for 18-34.
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40 years ago when I was in college, I dreamed of working for NBC. Lately I've been advising students to dream of working for Comcast. Little did I know then that it would turn out to be the same dream.