| MSNBC Ties-Up With Twitter Pub BNO |
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Paid Content, Monday, November 23, 2009, 2:35 PM
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BNO News, which produces the @BreakingNews Twitter feed and the BNO iPhone app, is launching its business syndication venture, named BNO News Wire, and MSNBC.com has signed on as the first client.
MSNBC.com is also taking over the management of the @BreakingNews Twitter feed starting next month, while BNO and its 20-year-old Dutch founder Michael van Poppel will now focus on developing its subscription-based wire service to sell to news companies. Financial terms of the deal were not disclosed.
BNO's new wire-service headlines will now be fed into the Twitter feed, along with the usual third-party headlines that it aggregates. The wire service will formally launch in January and will build on various original stories.
Read the whole story at Paid Content.
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