| ||||||||||||
PRINT
COMMENT
SUBSCRIBE
RSS
Facebook isn't shedding tears over this, and neither should marketers. Facebook is encouraging people to leverage Facebook Connect, for lots of reasons, including the "secret race for permission" that generated much discussion two weeks ago.
For marketers, and for agencies leading social media strategies, the opportunity will be to leverage the lessons learned in the application environment about engagement, interaction and virality to best using Facebook Connect in their marketing efforts. The best practices learned by top application developers will be instrumental in leveraging Facebook Connect for marketers, because a lot of the functionality will be similar -- namely, the ability to include people's social graph and publish feeds.
Meet Joe Marchese at OMMA Global San Francisco!
Joe Marchese will be there speaking during "Social Media is Not Advertising (Or is It?)" on March 17 at 4:15 PM. Top executives will be there. Will you?
Register today and save.
Register today and save.
What will be different? The biggest difference will be where the socially connected portion of marketer's campaigns will live. More and more, marketers will simply consider how all of their consumer touch points best leverage Facebook Connect, or MySpace ID, or Google's Friend Connect, rather than considering the development of an "application" as a separate marketing initiative. This change will allow digital efforts to be more integrated; no more "digital strategy" and then a separate "social media strategy." I cannot tell you how happy this is going to make me, and anyone else who has to talk about "social media" as something different than "digital media" -- but not for long.
In Twitter fashion, here it is in 140 characters for sharing: FB apps will soon be history! FB connect means no more separate "digital strategy" and "social strategy" http://bit.ly/5PPZbV @joemarchese
What do you think? Leave a comment to add to the conversation, and watch me take shots on Twitter http://twitter.com/joemarchese.
.
201 people recommend this article.
RSS FEEDS
I think the best way way to predict what's going to happen next is to actually start doing something about it. There are far too many theorists creating and clicking infinite networks of tiny URLs. There will always be a human desire to immerse in something rich that feels good – whether it's distributed media or not – and that will drive innovation.
We'll have to ask Zynga, but I'm sure their decision to launch Farmville on their own "farmville.com" domain has something to do with the fact that they want to make the most of the Farmville 'brand' whilst making the most of Facebook Connect. They are symbiotic and can feed off each other.
I don't think Zynga are going to sacrifice one for the other when they can have both working very powerfully together. Some will use Facebook and some will go to farmville.com and by the way, Facebook is a good, cheap way to sart your app and community!